Beauty brand slammed as racist after making fun of Jordyn Woods's 'bad hair'
A beauty brand has issued a public apology to Jordyn Woods for a meme the company shared on Instagram which poked fun at the entrepreneur and reality star’s natural hair.
Bellami Hair shared an image of Woods — who famously hooked up with Khloé Kardashian’s boyfriend Tristan Thompson despite being best friends with Kylie Jenner — with a natural chin-length bob instead of her signature extensions.
Want daily pop culture news delivered to your inbox? Sign up here for Yahoo’s newsletter.
“When Kylie Jenner stops paying for your lifestyle, including your hair extensions,” the meme read. The brand doubled down with its own caption: “Bad hair is just one betrayal away. These memes have us lolling.”
Actually disgusting that an hair company would post this pic.twitter.com/8xUV1zDCSB
— Poeticdrugs (@1poeticdrugs) March 12, 2019
Commenters called out the company for its poor taste immediately, with one calling the post “absolutely disgusting.” Others accused the company of being blatantly racially insensitive. “They feel comfortable doing this because she’s a [black woman], and it’s exhausting,” one complained.
Every single person in Bellami Hair’s comments excusing that insensitive Jordyn Woods post is white. It is absolutely baffling to me that white people still think it’s their place to tell minorities what we should and shouldn’t be offended by.
— Blake. (@BlakeLawren) March 12, 2019
Bellami Hair responded to the backlash by deleting the meme and replacing it with an apology.
“We believe that all hair types are beautiful, especially natural hair [and] we did not want to hurt or offend anyone with our post,” the brand wrote.
The company conceded that “‘bad hair’ was a very poor choice of words and insensitive,” and called its own behavior “unacceptable” before vowing to “do better” going forward.
We would like to sincerely apologize to Jordyn Woods and our followers and for the social media post that was shared on our platform yesterday that may of offended anyone either directly or indirectly. We believe that all hair types are beautiful especially natural hair we did not want to hurt or offend anyone with our post but just intentions are not enough. Because of our emphasis on wigs and extensions the inclusion of “bad hair” was a very poor choice of words and insensitive, we sincerely apologize, this is a subjective phrase and we never wanted to target or insult anyone who chooses not to wear our products. Regardless of this apology it is unacceptable and we recognize this and will do better. We are deeply sorry to Jordyn and to anyone who was upset by the caption and post regardless of intentions we are striving to continuously expand our product lines so we can provide products that are suited for all hair types, textures, lengths and shades. We will strive to do better and be more mindful of sharing uplifting and positive content as it is never our intention to insult or attack anyone. Thank you all for bringing this to our attention and allowing us to address this with you all. Much Love
A post shared by BELLAMI Hair® (@bellamihair) on Mar 12, 2019 at 9:11am PDT
The brand’s followers have not necessarily been ready to accept the apology, though. Hundreds of commenters felt it was unforgivable.
“Nah. Now I will never purchase from you. So disrespectful and not to mention unprofessional,” one wrote.
“Disgusting, I hope you get a little more education into where your hair for your extensions comes from. Boycott this brand,” another added.
Others debated with each other about the issue at hand. “I think the meme was fine … it was funny, no matter what color the girl is! White girls, black girls and brown girls ALL get extensions. Why take it so personal?! Good grief … relax … why are we making this about race??” one person wrote. Another commented, “To all the white girls in the comments, I’m white and so ashamed to see so much blatant ignorance. You’re making us look so dumb and selfish. This runs deeper than you understand.”
Woods originally shared the photo on her own Instagram, where she reemerged after a hiatus following her alleged betrayal of and subsequent estrangement from the Kardashian family.
If you’re reading this.. it means God has given you another day to wake up and be grateful & better than you were yesterday💕
A post shared by HEIR JORDYN (@jordynwoods) on Mar 8, 2019 at 3:58pm PST
Read more on Yahoo Lifestyle:
Tess Holliday shuts down body shamers comparing her to a hippo
Kylie Jenner BFF Jordyn Woods bought Stormi the cutest toy on Amazon
Black Lives Matter to protest after man is wrongly accused of sneaking into AMC movie theater
Follow us on Instagram, Facebook and Twitter for nonstop inspiration delivered fresh to your feed, every day.