Calling all fans of beauty and baked goods — but then, who isn't a fan of those things? As of October 28, Beauty Bakerie is available at Ulta, and the rave reviews are already pouring in. Now you can get these beloved food-inspired cosmetics both in store and online at Ulta Beauty's website. The launch was announced earlier this year, but several hours ago, TrendMood spilled the beans on Instagram with a picture of an in-store display — and needless to say, beauty lovers are hyped.
Founded in 2011 by cancer-survivor Cashmere Nicole, Beauty Bakerie's motto is "better, not bitter." That's because Nicole aims to sweeten the lives of those around her despite the hardships she's endured. In addition to using only 100-percent cruelty-free ingredients, the brand is also known for its diverse shades and inclusive products for all types of skin.
So which Beauty Bakerie products can you get on Ulta right now? Their HD Flour Setting Powder is a definite must-buy. It has a silky-smooth consistency that softens your complexion, sets your makeup for a long day's wear, and can even be used as a bronzer. It's available in three shades (yellow, translucent, and brown), and reviewers have great things to say: "This powder has no flashback, keeps me matte (mind you it's as humid as it gets in Florida), prolongs my makeup, [and] doesn't clog my pores or break me out," says one buyer who has considered it their "holy grail for two years."
Another essential is the Matte Lip Whip, which is available in nine colors, including Bowl of Cherries, Sangria Splash, and Gingersnap. "This is honestly the best liquid lipstick I've ever tried," one reviewer says, and even Allure agrees that it can "outlast an apocalypse." That's because it's resistant to water, smudges, and meals — plus, it won't fade or flake throughout the day (or night). The ingredients are totally vegan, and the wide range of colors complements any skin tone.
A few other honorable mentions include the Wake & Bake Face Oil and the Coffee & Cocoa Bronzer Palette, so if hydrated skin and a contoured complexion sound good to you, jump on these ones before they sell out. As of right now, there's a full page of lip, eye, and skin products to help you satisfy your sweet tooth; or you could check out one of the 350 nationwide Ulta locations that now carry Beauty Bakerie products.
Other beauty brands coming to Ulta:
- TJuvia's Place Is Coming to Ulta
- Linda Wells's 12-Product, 96-Shade Flesh Beauty Line
- Kylie Cosmetics Is Coming to Ulta for the Holidays
Check out how other brands are expanding the diversity of their products: