When the pair stepped off Marine One in Washington, D.C., Barron played with a fidget spinner while wearing a $29.50 J-Crew gray ringer T-shirt with blue trim, which read “The Expert.” By Monday morning, the shirt was sold out and Twitter was speculating the meaning behind the slogan.
Barron Trump is wearing a shirt that says The Expert
THIS IS NOT A DRILL pic.twitter.com/agqmX1gRdc
— Jack Posobiec ???????? (@JackPosobiec) June 12, 2017
Barron Trump's "The Expert" t-shirt already makes him qualified for numerous cabinet positions
— Mitch on the Web (@howintensive) June 12, 2017
Barron Trump casually proving he's the real branding expert in the family, amirite: pic.twitter.com/7zEXoENqkl
— Jonathan Scott (@J_Scott_) June 12, 2017
Really hope Don Jr.'s says "The Second-Favorite" and Eric's says "The Other One" https://t.co/Sni5cgNqR7
— Mдтт Иegяiи ???? (@MattNegrin) June 12, 2017
And naturally, someone created a satirical Twitter account called — what else — Barron the Expert.
like my shirt?
— Barron "The Expert" (@BarronTheExpert) June 12, 2017
A representative from J.Crew declined to comment when called by Yahoo Style but Barron’s effect is not surprising, given his mother’s controversial label as fashion icon.
After being photographed wearing any given article of clothing, certain celebrities such as Victoria Beckham, Kate Middleton, and Alexa Chung, have the uncanny ability to cause brands to sell out said item within minutes to hours, trigger company stock to sour, or in some extreme cases, go out of business entirely.
Celebrity kids wield equally impressive influence. In June 2016, Harper Beckham, the 5-year-old daughter of Victoria and David Beckham, was voted “Most Influential Child Celebrity” in the fashion world (beating out Prince George, the 3-year-old son of Kate Middleton and Prince William) by a British marketing survey. Of the 2,000 parents that voted, 25 percent said they purchased an item after seeing it worn by a celebrity kid.
For example, in 2015, Victoria donated 25 designer items owned by Harper to the charity Save the Children. According to Hello magazine, people began lining up four hours before the doors opened and the first outfit was sold five minutes later.
Prince George and Princess Charlotte, the latter of whom is Will and Kate’s 2-year-old daughter, are also influencers. After George, then 1, wore a pair of blue Crocs to watch his dad play polo, the shoes experienced a “16-fold sales increase” on Amazon, per Today, and a 1,500 sales increase worldwide. Other items the tiny prince has managed to sell out include an $11 blue-and-white stripped Sunuva T-shirt, a pair of $45 Early Days ivory leather white shoes, and the aden + anais swaddle he wore home from the hospital as a newborn.
Little sister Charlotte is also a fashion force: The U.K. brand valuation company Brand Finance estimated her worth at $4.5 billion dollars, thanks in part to her knack for selling out $25 yellow sheep-print cardigans and $40 pink Mary Jane shoes.
There’s been no news on whether Barron’s fidget spinner has sold out since Sunday, but it certainly wouldn’t be surprising.
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