Barefoot has been releasing special packaging in honor of pride for years now, and 2020 is no different. This year’s ode to the LGBTQ+ community might just be the best yet with its limited-edition Pride Packaging Collection.
The brand has dressed up its Brut Rosé Bubbly bottles and Rosé Spritzer cans in four colorful designs. There are rainbows, stripes, and other varieties that are sure to put a smile on anyone’s face. Each bottle is complete with glittery purple foil on top. We almost don’t want to open them!
“Barefoot is inspired by the work that this organization does to advocate for, and celebrate, the LGBTQ+ community,” Anna Bell, vice president of marketing at Barefoot, said in a press release. “This is especially true this year when we know how important it is to connect to our communities.”
Each of the four designs pay tribute to groups of people or organizations within the community:
Community members and allies who have fought for marriage equality
LGBTQ+ trailblazers around the world who publicly use their voices to celebrate the community and advocate for LGBTQ+ causes
The decades-long efforts of the heroic service organizations that have fought the HIV and AIDS epidemic and supported those impacted
Pride celebrations around the world that bring millions of people together to honor the community and advocate for equality
The Barefoot Pride Packaging Collection will benefit Free Mom Hugs, a nonprofit organization of parents and allies of the LGBTQ+ community. Up to $60,000 of the proceeds will go to the organization. So not only do you get a delicious, pretty bottle of sparkling wine, but you’re supporting a wonderful cause.
You can order the four-pack of Barefoot Brut Rosé Bubbly with the pride-inspired packaging now online at The Barrel Room for $50. Beginning on May 1, the full collection will also be available to purchase in stores nationwide. Pride month might be June, but we’re ready to celebrate now!
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