Barbie Frozen Yogurt Brings the Sparkle to Pinkberry

The world has gone pink for Barbie on the (high) heels of the movie's highly anticipated summer release.

Everything from fashion to makeup and even personal care has been given the Barbie makeover, and now, frozen yogurt is getting in on the fun.

On June 23, it was announced that Pinkberry is partnering with Warner Bros. Pictures for a Barbie Land Berry Pink froyo.

The new menu item will be available in participating stores for a limited time from now until August 11, 2023.

The new flavor looks like it was taken straight from the set of the Barbie film, and we’re 100 percent sure it’s Barbie and Ken approved, as the statement notes its one “guests can imagine Barbie herself enjoying on a warm day along the Malibu shore.”

As for the taste, it combines flavors of Dragonfruit and Strawberry, though it’s only complete once you top it off with glittery Dream Sprinkles. Guests can make their creation their own by adding toppings such as fresh fruit, nuts, granolas, and more.

"We are thrilled Warner Bros. chose to partner with Pinkberry for this playful and empowering movie," Melissa Hubbell, a vice president of marketing for Kahala Brands™, the parent company of Pinkberry, said amid the exciting food news.

"The brand is a natural fit for this epic summer movie," she continued. "The perfectly pink hues of the Barbie Land Berry Pink frozen yogurt echo this iconic character's fun yet bold personality. We know our guests will love this new swirl topped with Dream Sprinkles that is made for the spotlight!"’

There’s an accompanying sweepstakes as well that provides fans with a chance to win fun Barbie prizes like movie tickets and swag. You can get find all the info here.

Barbie, directed by Greta Gerwig and starring Margot Robbie and Ryan Gosling, is heading to theaters July 21.

Next, Ashley Graham Brings a Barbie Dreamhouse to Life in New HGTV Competition Series