We may never be able to add a pricey Balmain dress to our wardrobes, but L’Oréal Paris is about to give us the best (and completely affordable) thing. The French label's creative director, Olivier Rousteing, collaborated with the beauty brand on a brand-new lipstick line. If you aren't familiar with the designer, Olivier Rousteing is the man with lust-worthy cheekbones behind some of the Kardashians's and Jenner's best dresses. He's even got his own crew with same familiar faces known as the Balmain Army. It includes models Gigi Hadid and Jourdan Dunn — just to name a few. With this in mind, this is arguably one of the most major beauty collabs we're seen so far for 2017. (Ok, maybe it's on par with the Becca x Chrissy Teigen palette.)
This is the first time Rousteing has ventured into the makeup space — and he's doing it big. The lipstick line will come in the iconic Color Riche formula. (Did you know that one is sold every three seconds?) The French designer helped create three different color themes with 12 shades in total, Women's Wear Daily reports.
Rousteing also picked the design of the Balmain x L’Oréal Paris lipstick tube and oversaw the advertising campaign for the line. “L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” Rousteing said in a statement to WWD. “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.
Three shades from the dozen of new Balmain x L’Oréal Paris lipstick shades will be featured in a "jewel edition" that you'll be able to shop at Balmain stores. As for the others, the limited-edition lipstick shades will debut during the next Paris Fashion Week, which happens in September. Soon after, they will be available at select stores where L’Oréal Paris is sold. We reached out to the brand to find out if that includes those in the U.S. and will update this post when we hear back.
This story originally appeared on Allure.
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