New Balance Unearths Another ’90s Classic That Will Hit Stores in Early 2020

Peter Verry

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New Balance has a robust archive of iconic sneakers that’s tough for any brand to rival. And the Boston-based athletic standout has unearthed another classic silhouette that’s sure to get lots of attention.

The New Balance 850 is scheduled to hit the market early next year, a sneaker that made its retail debut in 1996. The brand said the silhouette was looked at as a radical departure from the traditional designs it produced and presented opportunities for color blocking and other aesthetic changes that it had not experimented with before.

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The quintessential ’90s silhouette will make a comeback with a mesh and leather upper, retro alternative branding on the heel and a molded tongue.

Although New Balance has dropped a limited run of the shoe at select retailers already, the 850 will have a broader launch on Feb. 15, 2020 via retailers and Newbalance.com for $100.

New Balance has been a mainstay in sneaker-related headlines as of late, mostly for the release of its signature shoe for NBA superstar Kawhi Leonard, the OMN1S. The shoe dropped on Oct. 23 and came with a $140 price tag.

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