The New Balance 990v6 ‘Magenta Pop’ Hasn't Sold Out Yet

The sneaker community is in a "dad shoe" renaissance. There has never been a better time for chunky, multi-layered sneakers. As an aging millennial staring into the abyss of perpetual uncoolness, this is welcomed news.

When it comes to "dad shoes," New Balance sits atop the throne. But where the Boston-based brand shines is its commitment to craftsmanship and exciting colorways. The New Balance Made in USA Season 3 collection is the brand's latest example of its ingenuity.

On Friday, New Balance released its highly anticipated collection of sneakers and apparel in three waves. Surprisingly, the Made in USA New Balance 990v6 'Magenta Pop' is still available in most sizes on the brand's website for $220 in adult sizes. Below is what online shoppers must know about the shoes.

New Balance 990v6

A detailed look at the New Balance 990v6.<p>New Balance</p>
A detailed look at the New Balance 990v6.

New Balance

The Made in USA New Balance 990v6 'Magenta Pop' is the latest creation of fashion designer Teddy Santis. New Balance has steadily updated its 990 series over the years, with the 990v6 being the latest installment. However, Santis pushed the ball over the goalline with the 'Magenta Pop' colorway.

The shoes' limestone upper is constructed from pigskin and mesh. Meanwhile, the purple and magenta overlays provide a sharp contrast to the laid-back shoe. Lastly, reflective accents appear throughout the shoe and are designed to catch the light.

While the shoes undoubtedly look nice, "dad shoes" must be comfortable to pass muster. The ENCAP midsole cushioning combines lightweight foam with a durable polyurethane rim to deliver all-day support. Meanwhile, the fan-favorite FuelCell foam provides a propulsive feel with each step.

If men had to buy one pair of shoes for the summer, this would be a worthy investment. The Made in USA New Balance 990v6 'Magenta Pop' isn't going to last much longer, and you don't want to have to be stuck paying resale prices online. Stick with Men's Journal for all your footwear news.

Recommended For You

List: Five popular shoes men must avoid wearing this summer.

News: The New Balance 9060 drops in a dreamy 'December Sky' colorway.

Rankings: The top five "dad shoes" available right now.