Babies "R" Us Will Open in About 200 Kohl’s Stores With a Baby Registry Option Too

The new partnership will come with baby gear, furniture, activity, feeding, bath, and safety products.

Fact checked by Sarah Scott

The last decade or so hasn’t been good for baby and children’s stores with thousands of locations closing around the country. Sure, shopping online is great and convenient, but sometimes that in-person experience is needed. That’s why the latest news from Babies "R" Us is a big win for parents.

The baby and kids store is heading to about 200 Kohl’s locations to offer baby gear, furniture, activity, feeding, bath, and safety products. The first will pop up in Kohl’s in August 2024, and about 200 more will follow in the fall.

Kohl’s announced the new partnership with WHP Global, the owner of the Babies "R" Us brand, on March 12, 2024.

“Evolving our assortment and bringing more relevant product to the millions of customers we serve is a core focus as we continue to deliver on Kohl’s broader growth strategy,” Tom Kingsbury, Kohl’s chief executive officer, says in a statement. “We see significant opportunity in the baby gear category, and partnering with Babies 'R' Us is another example of how we are finding new ways to optimize our assortment and further establish Kohl’s as the go-to brand for families.”

The Babies "R" Us shops inside Kohl’s will be between 750 to 2,500 square feet and will include more popular brands than the department store already carries.

If you can’t make it to the store, don't worry: parents and soon-to-be parents will get to shop for all these products online in the fall, too. Perhaps some of the best news—the beloved baby registry is also making a comeback! There will be a Babies "R" Us at Kohl’s registry online available across the country.

Babies "R" Us famously went out of business in 2018, along with its parent company Toys "R" Us. In 2023, the store had a comeback opening a flagship store in New Jersey. A year prior, Toys "R" Us also reopened in the state, along with hundreds of pop-ups within Macy's locations across the country.

Are we happy to see more Babies "R" Us stores opening? It's an obvious yes. New parents know the struggle of suddenly needing a product they forgot to buy, one they ran out of, or even one they know they had somewhere around the house but can’t seem to find anywhere. The new partnership will make it convenient to head to a local Kohl’s to grab something needed for their little one rather than waiting for an online order.

Parents are applauding the news on social media, with one sharing under the Kohl’s Instagram announcement, “There is such a gap in this market, so this is great news.”

Another adds, “Finally more places to shop for baby and toddler.” We couldn't agree more!

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