Ava Phillippe Plays a 'Little Fairy' for Debut Fragrance Campaign: 'So Whimsical and Playful' (Exclusive)

Phillippe stars in Vince Camuto's new Wonderbloom campaign

Ava Phillippe just landed a new gig.

The model and beauty-lover just made her debut as the face of Vince Camuto's Wonderbloom fragrance, a scent she calls "girly" and "light."

"Sometimes when you think about perfume, you might think, 'Oh, that's too much,'" Phillippe, 24, tells PEOPLE exclusively. "It can be too heavy or a little more mature than is good for me. But I really like this one."

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The delicate and "universal" scent of Wonderbloom made it the perfect pick for Phillippe's first foray into the perfume space, especially considering she didn't even get into fragrances until her early 20s, she says.

"I kind of started my beauty journey with more of the basics of hair and makeup," she says. "Then I started to dabble in [fragrance] when I was in my early 20s and I was exploring. It was that whole experiment where you go out with your friends and they're like, 'Ooh, you smell good.' Or 'Ooh, what are you wearing?' My friends and I have gotten into it more as we get older."

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That brought Phillippe, who is the daughter of Reese Witherspoon and Ryan Phillippe, to here — starring in her first fragrance campaign with Vince Camuto for the brand's newest scent, Wonderbloom.

"[Vince Camuto] represents a lot of beautiful things about femininity and keeping things really light and joyful," Phillippe says of the brand. "We had so much fun and everything was so whimsical and playful [with the campaign]. I've just really enjoyed this journey."

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For Wonderbloom — which has top notes of pear, almond milk and fresh rhubarb — Phillippe gets to play a "little fairy" in the woodland-themed campaign shoot. She called the whole day "magical," getting to play dress-up and frolic around on set.

"It was a nice blend of [playing a character and being me]. It was a side of my personality that is playful and joyous," she says of the Ava she got to be in the photo shoot. "I felt like I really got to bring out that side of myself but still really felt very much like Ava."

The playfulness of the setting aligns perfectly with the shape of the bottle and the notes of the fragrance — all of which Phillippe fell in love with immediately.

"When I first had the bottle in my hand, my first thought was the bottle itself is beautiful," she gushes. "I'm a very visual person. If you have your cosmetics out, you want them to look pretty. I saw the bottle, and I was, 'Oh, I would love to put that on my vanity!' It's very beautiful. The little flower on top is my favorite. Upon smelling the fragrance, I really enjoyed it. It's very floral and light and very feminine."

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Phillippe, who says some of her favorite scents include the candles her mom burns during the holidays and her mom's cookies, tells PEOPLE that now that she's fully settled in her fragrance routine, she likes to wear perfume every day because it sets the tone for how her day is going to go.

"I love that you can switch it up and then all day you're going to be feeling the vibe of what you put on in the morning," she says.

For her, the light scent of Wonderbloom makes it easy to wear all day and feel "light and fresh" for hours.

"It's good for all ages too," she says. "I feel like this is pretty universal. Who doesn't want to smell a beautiful flower?"

The 3.4 oz bottle of Wonderbloom is available for $98 at Macy's and vincecamuto.com.

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