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Beyoncé is no stranger to keeping things in the family when it comes to casting Ivy Park promos — but this holiday season, she's enlisting a few famous faces that don't have Knowles or Carter in their last names.
The brand's latest campaign features Ava and Deacon Phillippe, the spawn of superstars Reese Witherspoon and Ryan Phillippe, of course, as well as Natalia Bryant. Aptly named Halls of Ivy, the preppy, holiday-ready collection of athleisure staples takes center stage in a collegiate setting complete with ivy-covered buildings.
— IVY PARK (@WeAreIvyPark) November 30, 2021
The move marks Deacon and Ava's first appearances for the brand. In the clip, Deacon plays ping-pong in a grey Ivy Park x Adidas sweatsuit and Ava reads in an Ivy Park herringbone-print set. Ava shared the clip on her Instagram account and her proud mom commented, writing, "I spy @avaphillippe and @deaconphillippe in Beyoncé's house 👀🐝." Reese also shared the clip on her Stories.
Kobe and Vanessa Bryant's daughter, Natalia Bryant, also appears in the ad in a suit with the same herringbone print as Ava's. In another scene, she wears an Ivy Park x Adidas bomber jacket and flips her hair over her shoulder.
"I'm so excited to be apart of the new Ivy Park campaign!!!! Love you so much Auntie BB🤍," she wrote on her Instagram post.
Not to be outdone, Beyoncé does make an appearance with her kiddos, Blue and Rumi, neither of whom are strangers to the Ivy Park life. They've both starred in past commercials for the label.
The collection drops worldwide on Dec. 10, though insiders have a chance to scoop up these pieces before anyone else one day early on Adidas's website.