Augustinus Bader Signs On Jérôme Pulis
BEAUTY BEAT: Augustinus Bader has named Jérôme Pulis the head of its global brand marketing and communications.
The seasoned beauty and fashion executive will start at the beauty brand on Tuesday.
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From 2006 to 2022, Pulis served as the director of international communications at Parfums Christian Dior. After leaving there, he founded the Biarritz International Film Festival – Nouvelles Vagues and set up his own agency, RE7.
Pulis’ career has also spanned positions at L’Oréal, Sonia Rykiel, Vogue and Marie Claire.
At Augustinus Bader, he is charged with accelerating the globalization of the brand and strengthening its positioning in beauty and skin care, according to a statement.
Pulis will remain pro bono president of the film festival he founded.
In 2022, Augustinus Bader reached unicorn status, with a funding round valuing the company at $1 billion, according to sources. Its skin care portfolio boasts signature products such as The Cream and The Rich Cream.
The brand began when founder and chief executive officer Charles Rosier, who worked in finance, was introduced to the doctor Augustinus Bader, an expert in stem cell research and wound healing. The two launched the brand in 2018, which took off quickly and tripled sales to $70 million by 2020, during the depths of the global COVID-19 pandemic.
Since then Augustinus Bader has expanded its skin care range, launched a body cream and moved into hair care, tapping into its hero ingredient, TFC8, across formulations. It has also forayed into wellness, launching hair and skin ingestibles with probiotic strains. Last year, it applied stem cell research to a new skin care line.
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