ASOS and GLAAD Paired Up To Create A Gender-Fluid Clothing Line

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November 9, 2017 at 8:36 AM

Today in partnerships we can get behind, online retailer ASOS teamed up with GLAAD to create an inclusive collection of gender-neutral clothes that emphasize advocacy through fashion.

We're proud to partner with @glaad to bring you a collection, featuring @tommy.dorfman, that furthers the mission of equality. The ampersand represents the power of our voices together, standing with all people subject to discrimination. Together, we stand.
A post shared by ASOS (@asos) on Nov 3, 2017 at 8:54am PDT

The LGBTQ media advocacy organization tapped ASOS to create the limited-edition capsule collection as part of GLAAD’s “Together” campaign. The pieces feature the organization’s iconic ampersand logo, which symbolizes unity, acceptance and “the power of our voices together.”

The ultra-affordable collection starts at just $13 and includes streetwear staples like totes, tees, sweatshirts, hoodies, and even jewelry. Better still, 100 percent of proceeds from the collection’s sales go directly to GLAAD.

❤️ #togetherness @adameli & @tommy.dorfman for @glaad x @asos_us ❤️📸 @remilamande 💕
A post shared by Richie Shazam 🔥🔥🔥 (@richieshazam) on Nov 7, 2017 at 9:46am PST

“13 Reasons Why” star Tommy Dorfman, who was recently honored at the GLAAD Atlanta Gala, teamed up with the brands to model the line, alongside LGBTQ influencers like Richie Shazam and Adam Eli.

Interestingly, ASOS isn’t new to using its fashion to promote advocacy and address social issues. Just this summer, the retailer made headlines for its decision not to photoshop images of its models.

Good job, ASOS.

Take a look at some of our favorites from the new ASOS x GLAAD collection below: