Asics Partners With Coca-Cola on Gel-Quantum 90
Are sneakers the new billboards?
Japanese sportswear company Asics has unveiled their first collaborative sneaker release with soft drink giant Coca-Cola dubbed the Gel-Quantum 90™ TYO.
More from WWD
The sneaker was designed with the intent to reduce the carbon footprint of the product. The uppers of each pair have been made using approximately four PET plastic bottles’ worth of recycled polyester, while the environmentally friendly sock liner base material is made of recycled polyurethane and colored using a dope-dye technique that requires fewer inks and less water.
The Gel-Quantum 90™ TYO is available to purchase in Japan now and globally on April 9, 2021, with a retail price of $140.
Sign up for WWD's Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.
