Will Arnett and Kathryn Hahn Shop for Shoes, Gear in Humorous New Dick’s Sporting Goods Campaign

Stephen Garner
·2 min read
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Dick’s Sporting Goods is highlighting its online offering with a new campaign starring actors Will Arnett and Kathryn Hahn.

Called “Click on Dicks.com,” the Pittsburgh-based retailer’s tapped the comedic talents of Arnett and Hahn for its newest campaign. Both play unique characters with relatable sporting goods needs in two 30 second spots. In his ad, Arnett portrays a character caught in the rush of forgetting to pick up soccer cleats for his daughter, while Hahn steps into a character hysterically searching for the best gear for her nephew’s basketball tryouts.

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Through multiple vignettes, both can be seen diving into a digital universe of online shopping, discovering a wide assortment of items with unexpected ease and bragging to their families about their Dicks.com experience, the company noted.

The campaign was produced in partnership with creative agency Juxtapose Studio, production company London Alley and directed by screenwriter and actress Lake Bell. It’s now running across broadcast, social and streaming services such as YouTube, Amazon and Netflix.

“If you are or you know an athlete, these situations will feel familiar – it’s the week of tryouts or the day of the game or you’re about to start a new fitness activity, and that new gear is needed now,” Emily Silver, chief marketing officer of Dick’s Sporting Goods, said in a statement. “We understand how important those moments are and that’s why we are committed to making the online shopping experience seamless, fast, and fun! Even if the need isn’t urgent, we want this lighthearted, humorous campaign to show viewers the joy and convenience that defines the online shopping journey on Dicks.com.”

As part of the campaign, the Dick’s Sporting Goods Foundation provided Arnett and Hahn with $100,000 Sports Matter Grants to go towards youth sports organizations of their choosing. Arnett selected two organizations for his Sports Matter Grant, Girls Play LA and New Haven Soccer Club, which will each receive $50,000, and Hahn will award hers to Beat The Streets Cleveland.

Since 2014, Dick’s and the Dick’s Sporting Goods Foundation have kept over 2 million kids in the game and committed over $100 million to support young athletes with equipment, registration fees, league costs and playing fields through its Sports Matter initiative.

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