Lindsay Lohan has found herself at the center of an online controversy, thanks to a comment she left on a photo Ariana Grande posted to Instagram on Friday of herself and her Hairspray Live co-star Dove Cameron.
The picture is pretty innocent — it shows Grande and Cameron posing next to each other, casting smoldering glances into the camera. But apparently Lohan was not feeling the image, or how the two young ladies looked. “Too much makeup,” she commented.
And she didn’t stop there. Lohan went to at least three other of Grande’s posts to make the same comment. Grande’s fans clapped back at Lohan, cracking jokes about her issues with substance abuse, which also feels pretty icky and unnecessary.
Still, the “makeup-shaming,” as some are calling it, seems to be in poor taste. Last year, YouTube beauty guru Nikkie Tutorials started the #PowerofMakeup tag after seeing comments from people telling makeup lovers to ease up on the paint. “I’ve been noticing a lot lately that girls have been almost ashamed to say that they love makeup, because nowadays, when you say you love makeup, you either do it because you want to look good for boys, you do it because you’re insecure, or you do it because you don’t love yourself,” she said in the intro of the video, which has since been viewed more than 33 million times.
“By no means do I want to say that if you have insecurities, you should just slap makeup on, feel better, and just never be content with your own self,” Nikkie Tutorials added. “I just want people to know that makeup is fun and there are no rules to makeup. If you want to go for that super-ass sharp contour for the day, do it! If you want to go for a red lip and crazy bold eyes, do it.”
Shaming can be hurtful, even if it is just about makeup. But according to psychotherapist and author Stacy Kaiser, the damage that such shaming can actually do depends on the emotional fortitude of the shamed.
“The impact of makeup-shaming or any kind of shaming like this depends on three main things,” she told Yahoo Beauty. “[First is] the victim’s self-esteem — if the person on the receiving end of the shaming feels good about herself and has high self-esteem, then she will be less likely to care about what is being said,” Kaiser explains. She also says that the relationship between the shamer and the shamed is another factor. “The more the victim values the relationship or connection with the person who is shaming them, the more likely they are to be impacted by them,” Kaiser adds. “We are all more hurt by people whose opinions we truly care about.”
Makeup-shaming can be overwhelming if it’s something that happens on a frequent basis, notes Kaiser. “Most of us are more likely to be impacted by a comment that I said more than once or by large groups of people,” she says.
Grande hasn’t responded to Lohan’s comments. Instead, the singer has been on social media mostly sharing tweets and photos of last night’s American Music Awards, so we’re guessing Grande is mostly unbothered by Lohan’s shady remarks — or is simply taking the high road.