Apsalar, a San Francisco startup that offers mobile analytics, behavioral targeting and optimization solutions to iOS and Android app developers and publishers, has raised $5 million in funding in a round led by Thomvest Ventures.
Battery Ventures, DN Capital and other existing investors such as 500 Startups and Founder's Co-op also participated in the round. Founded in 2010, Apsala has raised $5.8 million in funding to date.
In a separate release, the startup announced that it has hired Anton Commissaris, a founding member of Mint.com's executive team, to become its new 'Chief Revenue Officer'.
Apsalar's set of tools helps app developers and publishers gain insights on how their apps are used through a self-service SDK or API, in order for them to identify and deliver personalized content and offers to users.
Commissaris, who became Director, Revenue & Business Development at Intuit's Consumer Group after the acquisition of Mint.com, will be responsible for driving the company's sales and business development activities.
Don Butler, managing director at Thomvest Ventures, has joined Apsalar's board of directors.