For April Fools’, 8 Real Fashion Shoots We Thought Were a Joke

It’s April Fools’ Day, and though plenty of pranksters are running amok making, well, fools of us all, we’re going to spare you the fake-outs. After all, so many things happen in fashion every day that make us say, “This can’t be real.” Whether it’s questionable or downright offensive imagery in an editorial or a straight-up bizarre promotion or project, there are plenty of times we’ve had to wonder if fashion’s powers-that-be were playing a trick on us with the kind of content they’re putting out.

Above are eight fashion ads, covers, and campaigns that we couldn’t believe were real.

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