These Apple Black Friday Deals Are Dropping Prices on MacBooks, AirPods and More

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It's official: Black Friday savings have kicked into high gear, and it's never too soon to get a head start on holiday shopping to avoid the last-minute rush. That's only fueled by the Apple Black Friday deals you can already cash in on, including up to $950 off.

EVERYTHING TO KNOW ABOUT BLACK FRIDAY 2023

Year after year, Apple's latest gadgets make their way to the top of holiday wishlists: AirPods, Apple Watches, iPads and MacBooks are among the most coveted gifts out there. But if you're an avid Apple shopper, you know that the hot-ticket tech ordinarily sells out quickly. Luckily, we've done our research to answer all your pressing questions, so you can shop the best Apple Black Friday deals of 2023.

We'll be updating this page through Cyber Monday as more deals are announced and more devices go on sale. If the gadget you've got your eye on hasn't dropped in price yet, or you're hopeful to score a better deal, you can click "save article" at the top of this page to have quick, easy access to Apple savings this year.

Does Apple do Black Friday sales?

The simple answer is: Sort of. Rather than price cuts, Apple's Black Friday promotions include gift card offers up to $200 with eligible purchases. Apple products historically see price drops at big-box retailers like Walmart and Amazon. Apple's gift card shopping event will run now through November 27 (Cyber Monday) but we've seen fluctuating prices from Amazon and Walmart, with the best deals typically dropping between Black Friday and Cyber Monday.

Where are the best places to buy Apple products on Black Friday?

• Amazon: The e-commerce giant is one of our favorite places to shop for Apple products year-round. It's known for regularly offering the most competitive deals on Apple products — like AirPods and Apple Watches — especially during major sale events like Black Friday. Right now, 2nd Generation AirPods are just under $100 and the 2023 15.3-inch MacBook Air is at one of its lowest prices ever during Amazon's Black Friday sales. These prices are similar to what we see during Prime Day events.

• Walmart: We've seen Walmart's Apple Black Friday deals rival those on Amazon, namely AirPods. Walmart has the coveted AirPods Pro for the lowest price we've ever seen at $170. The retailer also often has steep savings on older models in mint condition. Normally $329, the 9th Generation iPad is on sale for $249, plus smaller deals like $50 off the 10th Generation iPad.

Our Favorite Apple Black Friday Deals of 2023

AirPods Pro (2nd Generation)

AirPods (2nd Generation)

AirPods Max

Watch Series 8 GPS + Cellular

Watch SE (2nd Gen) (GPS, 40mm)

15.3-inch 2023 MacBook Air (256GB)

2020 MacBook Air (256GB)

16-Inch 2021 MacBook Pro (1TB)

iPad (10th Generation)

Best Apple Black Friday Deals of 2023

Apple AirPods Pro (2nd Generation) is $189 (24% off; $60 off)

These AirPods Pros dropped to a new low price since its release more than a year ago. The pair features include twice the active noise cancellation from its predecessor, a custom-built driver for even better audio quality and four different-sized ear tips.

Apple AirPods (2nd Generation) is $80 (38% off; $50 off)

Stick to the classics and shop the most affordable AirPods model (and our pick for the best value AirPods) at the even deeper cut of $79. If you're looking to save and just need the basics (i.e. no noise-cancellation or adaptive EQ technology), these pack a quality audio experience for less.

Apple AirPods Max is $450 (18% off; $100 off)

Apple's take on over-ear headphones, the AirPods Max provide the most premium audio and comfortable fit of the brand's lineup, with an up to 20-hour battery life for all-day use. In addition to spatial audio and active noise cancellation, these also feature a custom-built driver that delivers virtually undistorted sound directly into your ears. The pricey headphones typically run for $549, so its below-$500 drop is noteworthy.

Apple 15.3-inch 2023 MacBook Air is $1,050 (19% off; $250 off)

Apple released the 15.3-inch MacBook Air over the summer, and the model combines the larger screen sizes available for MacBook Pros with the lightweight, portable design of the Air. It weighs just 3.3 pounds and is just less than half of an inch thick so you can still take it commuting and traveling easily. It's also packed with Apple's fast, efficient and updated M2 chip for quick and seamless user performance. This is the lowest price ever for a new laptop.

2020 Apple MacBook Air (256GB) is $750 (25% off; $250 off)

Hovering under $1,000 since Prime Day, this is the lowest price we've seen on the 2020 MacBook model. The laptop offers up to 18 hours of battery life and includes an Apple M1 chip for fast processing. This 2.8-pound notebook is convenient for toting from class to class. Want the latest and greatest? The 15.3-inch 2023 MacBook Air is also $2o0 off.

2021 Apple 16-inch MacBook Pro (1TB) for $1,75.00 (35% off; $950 off)

Experts at the Good Housekeeping Institute named Apple's 13-inch MacBook Pro the best overall laptop of 2022, giving it top scores for performing CPU-intensive tasks like photo editing, video editing, and gaming with ease. The smaller version is at a much lesser sale price, with the 16-inch screen dropping a noteworthy $950 off, in the biggest deal we're seeing on any Apple device right now.

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