Here's Why Dua Lipa Deleted All Her Instagram Photos Before "Don't Start Now"

With a new album on the horizon, Dua Lipa is preparing for a fresh start, and her Instagram is certainly a reflection of that.

The “New Rules” singer went on a social media purge back in October and deleted all of her Instagram photos — and now she’s opening up about the unexpected move.

As noted by Elle UK, Dua opened up about the reasoning behind her Instagram wipeout during a recent appearance interview on the Australian radio show Fitzy & Wippa, where she described the process as being “just for fun.”

“I think, for me, it was more just to prove to myself that social media isn’t really real in that aspect, that you can do whatever you want — that you can post how you want and you can choose how you use your social media to your own regard,” the singer admitted. "'I'm starting a new album. I wanted to start fresh, those memories are always going to be there. I live through them and I'll never forget them and I have those pictures for the rest of my life and I get to keep them.”

Dua isn’t the first one to do a major blackout on social media when new music is on the way. Taylor Swift pioneered the movement back in 2017 while teasing Reputation and earlier this year, Halsey also made a similar move before releasing “Graveyard.”

Elaborating a bit more on her decision, Dua admitted the move was in part a way to “take away that preciousness that people feel so much for social media.” At the moment, Dua’s gram is far from empty, with over 80 posts from recent appearances already populating the page. In fact, this past weekend Dua revealed the title of her upcoming album, Future Nostalgia, on Instagram.

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Originally Appeared on Teen Vogue