There's A New Furniture Company That Wants To Be The Easier, Cooler IKEA

From House Beautiful

If there are three qualities millennials prioritize over almost anything else when it comes to consumer goods, they are: customization, speediness of delivery, and affordability. In the furniture industry, there aren’t many brands that check all three of those boxes. But new company Inside Weather is promising to fulfill all of those qualities with its furniture line-while also prioritizing modern, on-trend design. Oh, and its biggest promise? All of Inside Weather’s furniture can be assembled in 10 minutes or less.

Inside Weather offers a range of fairly standard base products (seating, tables, and storage) but the catch is that each element-from the type of pillows on the back of your sofa to the leg style on your sideboard-is completely customizable. That makes for millions of combinations, meaning you get a totally unique piece of furniture exactly the way you want it. There are 400+ options for upholstery and hard surface finishes alone (plus, samples are free!).

The designs are minimalist and mid-century modern in nature, with natural wood element options on upholstered pieces and laminate geometric patterns available for tables and storage pieces. Customization means custom-built furniture made when it’s ordered-Inside Weather doesn’t keep a warehouse full of already-built furniture, which helps to keep costs low.

Unlike other custom furniture companies with weeks-long lead times, Inside Weather promises to manufacture and ship its pieces within days, all from its San Francisco-based headquarters. Their website makes it super clear how production and shipping will work, detailing the number of boxes coming your way and the weight of each one. And again, they guarantee assembly won’t take more than 10 minutes.

Most important for young adults furnishing their homes is the cost of stylish, comfortable furniture. Inside Weather’s sofas start under $800 and side tables start around $110-a great price point for anyone on a budget. Ikea, we suggest you watch your back.

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