This Anti-Wrinkle Retinol Treatment Had a 100,000-Person Waitlist

Skincare drops happen every week, but few and far between garner as much interest as No7’s latest anti-aging treatment: the Advanced Retinol 1.5% Complex Night Concentrate. The beauty brand's extensive line of skincare consistently rakes in glowing reviews, so it comes as no surprise the newest addition attracted a whopping 100,000 people to the waiting list ahead of its launch in June.

The highly effective overnight treatment features a winning combination of 0.3 percent retinol, peptides, and bisabolol. Retinol, a commonly used anti-wrinkle ingredient, penetrates the skin with a potent dose of vitamin A and, when paired with a powerful blend of peptides, creates a warrior against visible signs of aging, dullness, skin texture, large pores, and discoloration. Bisabolol keeps any redness or irritation that can typically come from using retinol at bay, making this an ideal entry-level concentrate for those new to the anti-aging ingredient.

The process towards healthier, more youthful skin begins from the very first application, and the best results will come from consistent use during your night time regimen. It’s advised to start at two times per week and work up towards daily use, since retinol can have varying initial reactions for different skin types.

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Shop now: $28—$40; ulta.com, target.com

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While the night concentrate has only been available for a month, it’s already acquired a 4.8-star rating from Ulta shoppers — and they don’t lie. Some users have noticed results after just two weeks of use and claim that, even though it's a potent combination, no major negatives have come from use on sensitive skin types.

“I started using it once a week for the first week as my skin is sensitive,” wrote one customer. “I experienced a little redness at first, but nothing alarming. I've used it twice a week since then and have not experienced any redness or irritation. My skin feels so soft and I've noticed the fine lines and wrinkles have diminished.”

Shop the anti-aging treatment that has already made waves at Ulta or Target for $40.