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Imitation is, oftentimes, the purest form of flattery, and no brand is as loved and sought after as the Telfar shopping tote. Much of Telfar's success has been eclipsed by persistent resellers and rip-offs, so the Brooklyn-based brand found a solution—Telfar Bag Security Program. Originally launched in August 2020, Telfar is returning today with the sequel.
To refresh your mind, the Telfar bag security program is basically a pre-order period where customers can purchase any Telfar Shopping Tote in any size, any color, and any quantity.
"Last year we messed up the fashion industry and the bots with the BAG SECURITY PROGRAM — letting you get what you want, without the stress — and keeping TELFAR Black Owned and 100% independent," the brand wrote on its site. "You are our investors — and together we are making history again."
Purchasing through the Bag Security Program will ensure that everyone gets their desired bag. The only catch is the bags purchased during the pre-order period will be shipped at a later date than normal. For the second round, all bags purchased today, March 30, will be shipped later this year between July 15 and September 15. Once you purchase your bag, you won't be able to cancel or change your order. Good thing you can always go back and order as many bags as your heart desires.
What's more, this is the first Bag Security Program customers will have the option to pay through Klarna, which allows shoppers to split the total payment into four installments. Don't worry, Telfar will still do its regular bag drops for those who want a bag sooner.
Telfar's Bag Security Program launches today at 9am EDT and will end tomorrow, March 31, at the same time. Secure the bag now at shop.telfar.net.
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