Anne Hathaway to Host CFDAs, AEO Goes Big, Lola Tung Fronts Coach’s Holiday
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HATHAWAY, THE HOST: The part of host of the 2023 CFDA Fashion Awards, presented by Amazon Fashion, will be played by Anne Hathaway.
Hathaway is taking over for Sarah Jessica Parker, who is unable to host the awards ceremony due to unforeseen circumstances, the CFDA said. Hathaway will also present the evening’s American Womenswear Designer of the Year Award with designer Narciso Rodriguez.
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Hathaway has starred in such films as “The Devil Wears Prada,” “Brokeback Mountain,” “Rachel Getting Married,” for which she earned a Best Actress Oscar nomination, and “Les Miserables,” in which she earned the Academy Award for Best Supporting Actress.
A native New Yorker, Hathaway has also been a UN Women Goodwill Ambassador since 2016.
The CFDA Fashion Awards presented by Amazon Fashion takes place Nov. 6 at the American Museum of Natural History.
The 2023 CFDA Fashion Awards will be given for designer of the year in womenswear, menswear and accessories, and the Shop With Google Emerging Designer.
Special awards to be given out that night include the Fashion Icon award to Serena Williams; the board of directors tribute award to Vera Wang in recognition of her impact on the bridal industry; the Founder’s Award in honor of Eleanor Lambert to Domenico De Sole; the Geoffrey Beene Lifetime Achievement Award to Maria Cornejo; the Media Award in honor of Eugenia Sheppard to Alina Cho; the Environmental Sustainability Award to Mara Hoffman; the International Designer of the Year Award to Jonathan Anderson for JW Anderson and Loewe, and the Innovation award to Gwyneth Paltrow for Goop. — LISA LOCKWOOD
BIG FOOTPRINT: This month, the AEO family of brands — Aerie, American Eagle and Unsubscribed — have joined forces to open a 24,000-square-foot store featuring all the brands.
The first of its kind store concept, called The Gateway, is located in SoHo at 599 Broadway, in time for the holiday shopping season. The store was previously an American Eagle unit.
The shop, which has 15,000 square feet of spelling space and 9,000 square feet of storage/back of house, will be converted to The Gateway on Wednesday.
The company recognizes that time is a precious commodity during the holidays, so looks to make things easier at one convenient location. In addition to all three brands, The Gateway will house AE’s 24/7 men’s activewear collection and its premium AE77 denim, along with Offl/ne by Aerie. The store also provides space to engage with different experiences, events and technologies to immerse with the brands.
The Sub level will feature Unsubscribed and AE77, the main level will house AE women’s and Aerie, and the second level will house AE men’s, 24/7 and Offl/ne by Aerie.
Jennifer Foyle, president and executive creative director of AE and Aerie, said, “The Gateway store concept evolved from our customer-centered priorities to provide the best and most exciting shopping experience. AEO’s retail portfolio includes some of the most highly recognizable and innovative lifestyle brands. By bringing them together under one roof, we are able to showcase our collections in a unique and convenient way. Customers can shop the brands they love and, like AE and Aerie, while exploring timeless and luxe pieces from Unsubscribed, and premium denim and cashmere from AE77. As we head into the season, The Gateway also becomes the ultimate gifting destination for everyone on your list.” — L.L.
WASTE NOT, WANT NOT: Coach is taking a more sober view of the holidays this year.
The company is introducing a campaign titled A Wasty Holiday that speaks to the fact that between 25 and 43 percent more waste is created then than at any other time of the year.
But the message isn’t all doom and gloom. The campaign also offers hope to the brand’s Gen Z target community by shining a light on Coachtopia, a circular subbrand that uses waste from the manufacturing process to create new products.
The campaign, which launches on Wednesday, features a film starring actor and Coachtopia community member Lola Tung, star of “The Summer I Turned Pretty,” who, alongside a creature named Wasty, makes a resolution to transform holiday waste into Coachtopia creations.
The story begins with Wasty, who spends evenings searching the streets for things that have been thrown out. One night, it peers through a window to see Tung, who is beginning to panic about all the holiday waste that’s piling up in her family home. A lightbulb goes off, and Wasty takes pieces from the waste he’s stockpiled to create a Coachtopia checkerboard-patterned bag that he leaves at Tung’s door. They agreed to work together to create a community, “and the rest is Coachtopia history.”
Other Coachtopia products featured in the film include a variety of Upcrated bags and accessories made from recycled and recyclable materials, graphic knits in 98 percent recycled wool, Loop products made from 95 percent recycled plastic, and some ready-to-wear pieces such as a checkerboard vest made from shearling scraps.
Coach said the unorthodox campaign is intended to help its Gen Z customers learn how to balance their love of fashion with the wasteful practices of our society that result in climate change. The campaign was created after conversations with Coachtopia’s beta community of Gen Z advisers.
As the season progresses, Coach will replace flash sales and other messaging with gift guides that speak to the sustainable nature of Coachtopia products. — JEAN E. PALMIERI
HAILEY’S HOLIDAY: Model and entrepreneur Hailey Bieber and actor Brandon Flynn star in Calvin Klein’s holiday 2023 campaign.
Directed and photographed by James Brodribb, the campaign is rooted in the celebratory nature of the giving season, the company said. Bieber and Flynn, styled in the Calvin Klein holiday collection, are captured expressing the joyful energy of the holidays.
“Our 2023 holiday campaign is part of our ongoing approach to increasing brand impact and to building desire around our core products. Featuring long-term brand ambassadors Hailey Bieber and Brandon Flynn, the distinctive creative treatment was crafted to cut through and to excite consumers around our seasonal essentials,” said Jonathan Bottomley, executive vice president and global chief marketing officer of Calvin Klein.
The 30-year-old Flynn is an American actor known for his role as Justin Foley in the Netflix series, “13 Reasons Why,” as well as appearing as himself in the short film, “Home Movies.” The 26-year-old Bieber is an American model, media personality and the founder of Rhode Beauty.
The holiday 2023 collection features new takes on slipdresses, refined tailoring and versatile outerwear, curated for every occasion. In Calvin Klein Underwear, new styles are sleek and seasonal, featuring a bold color palette inspired by mineral tones with a metallic shine. Classic denim styles are updated and elevated for the season.
Campaign content will roll out on the Calvin Klein social channels beginning Wednesday, highlighting different holiday styling concepts with Bieber and Flynn into December, and campaign imagery will appear on high-visibility digital and out-of-home placements. — L.L.
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