Anastasia Beverly Hills Is Taking Us Back to 2014 With a New Amrezy Palette
Back before Anastasia Beverly Hills was known for color, the brand was all about brows. Of course, it still is but it’s much more well-rounded now. Launches like the Anastasia Beverly Hills x Amrezy palette helps with that. Back in 2014, the company teamed up with beauty influencer Amra Olević Reyes, known as Amrezy, on a collection that really helped change the game. It was the first collab for ABH and way before these influencer collabs were commonplace.
“Our first collaboration was in 2014 with a palette & the beloved highlighter from two years ago,” wrote Anastasia Beverly Hills’ President Norvina (real name Claudia Soare) on Instagram. “The success of that palette was incredible for us for a few reasons, the biggest one was...
