Anastasia Beverly Hills Has Started Working on a Line of Eyelashes
The beauty brains behind some of our favorite eyeshadow palettes and highlighters are working on something new. Anastasia Beverly Hills has already filled our beauty routines with bronzer and celestial-inspired products, but for their newest launch, eyelashes are coming.
In a series of tweets made on Wednesday, April 3, ABH founder, Anastasia Soare revealed that she's currently working on creating eyelashes. "IM SO READY FOR LASHES," she wrote. "Oh crap I was doing my notes in caps just before; didn’t mean to yell. But, I am very excited lol."
She continued, writing, "Before anyone asks, they will be 100% synthetic and cruelty free of course." Anastasia didn't reveal any further details, but she did ask followers for their input, writing, "How much should the lashes retail for $$$ ? Trying to see if I thought this through well." She also shared that makeup artist Amra Olevć is helping her decide on a name for the lashes.
News of a reported ABH eyelash launch comes after the brand unveiled their spring collection. For the latest seasonal debut, ABH released items including a brightly colored eyeshadow palette named Riviera, new loose highlighter, and Dewy Set Setting Spray.
In recent years, false eyelashes have become a staple in many beauty routines, even reportedly surpassing the popularity of mascara. If you're new to the world of false eyelashes, there are a ton of options available. You can go with magnetic lashes if you need a quick boost or go the traditional route, and try your hand at lash extensions that require adhesive.
Whether you trust an expert with your false eyelashes or you prefer to DIY, you should always follow proper cleaning tips and application methods.
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