Anastasia Beverly Hills Launches Dipbrow Gel, Its First New Brow Product in Three Years [Update]
UPDATE (March 10, 2019): Now that Anastasia Beverly Hills' long-awaited Dipbrow Gel is officially available, I couldn't leave you hanging with just the five paragraphs I originally wrote to let you know of its impending launch. A brow product three years in the making deserves a proper review, and a proper review you will now get.
Ironically, I've never used Anastasia's Dipbrow nor the brand's Tinted Gel — the two products that essentially merged to create this new formula. I've always been more of a pencil person when it comes to my brows. I'm not entirely unhappy with them as they are. They definitely exist; I might even go so far as to call them satisfactory. But a few things — namely photos of my brows before I tweezed them in the '90s, the sparseness of the inner hairs, and the way foundation somehow always makes them lighter no matter how carefully I apply it — have had me reaching for pencils to make them look a bit fuller and bolder.
Both pomade and tinted gel have always intimidated me and Dipbrow Gel did, too. As soon as I saw that it promised the pigmentation of a pomade with the spoolie application of a gel, I figured I'd have zero control over the situation and would end up mistaken for Groucho Marx. Ever the beauty trooper, though, I was like, "Anastasia, take the wheel."
Of the 11 shades available, I went with Medium Brown. Even though my hair is pretty dark brown (and a little purple right now), Medium Brown made the most sense to me because of its cool undertones and my fair skin. I untwisted the tube, brushed it against the back of my hand, and found that the liquid-y parts of the formula were separated from the pigment, so I pumped the spoolie in the tube a few times to make sure it was adequately mixed before carefully starting on the inner part of my left brow, where the hair is most sparse.
The instant intensity made me nervous — I'm used to drawing wispy streaks one at a time. But once I successfully angled the spoolie so it met with the bottom edge of my brow, it became easy to fill in the blanks. Even when I pressed a little too hard, I had just enough time to blend it with a clean brush before it dried down to its long-lasting results. And I didn't have to go in for more product in order to darken the rest of my brow — which I had brushed upward to get a better look at each hair — to create an even look.
The fact that it came out really nicely when my hand was practically shaking with trepidation tells me that with practice I'll be even happier with the results — perhaps happy enough to replace my go-to pencil.
Anastasia Dipbrow Gel is now available for $18 anastasiabeverlyhills.com, as well as several other retailers.
This story was originally posted on February 16, 2019.
When Anastasia Beverly Hills launched at the end of the 20th century, it was, first and foremost, a brow brand. Founder Anastasia Soare was known for her patented Golden Ratio Eyebrow Shaping Method, and thanks to legendary products like Dipbrow pomade and Tinted Brow Gel, she arguably sparked the beauty world's ongoing obsession with eyebrows. However, in 2014, the brand branched out into other types of makeup, and it's been going so well that for the last three years, Anastasia Beverly Hills hasn't launched a single brow product despite being known as the arbiter of brow beauty. But that's about to change.
Anastasia Beverly Hills has announced that in early March, it will be launching Dipbrow Gel — essentially a hybrid of two of its most iconic products. According to a press release, Dipbrow Gel is "a highly pigmented, waterproof eyebrow gel featuring a smudge-proof, long-lasting formula that adds volume to brows, creating the appearance of natural dimension and fullness." It's made to be applied directly onto brow hairs (as well as the skin), but like Dipbrow pomade, it can be applied with a separate brow brush. It can then be blended for a natural-looking finish that promises to last more than 12 hours.
Dipbrow Gel will be available in 11 shades: Blonde, Auburn, Soft Brown, Medium Brown, Dark Brown, Ash Brown, Ebony, Granite, Caramel, Chocolate, and Taupe. Five of those shade (which ones, we don't yet know) will also be available as Dipbrow Gel Mini travel size.
The brand has been spreading the word about the launch on Instagram, where fans are reacting with nothing less than joyous, emoji-filled anticipation. "This is so exciting 💜💜💜," one commenter wrote in reply to a video introducing the product, while another said, "I’ve got to try this! 🙌🏾." Even Kim Kardashian West's makeup artist Mario Dedivanovic chimed in, declaring, "I need NOWWW."
Anastasia Beverly Hills Dipbrow Gel will be available for $18 ($9 for the mini version) on March 4 at anastasiabeverlyhills.com and it lands in stores on March 7.
Here's what Anastasia Beverly Hills has been doing recently:
Anastasia Beverly Hills Just Announced a Brand-New Sultry Eye Shadow Palette
Anastasia Beverly Hills Is Dropping Another Rose-Gold Palette
Now check out 100 years of brows:
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