Anastasia Beverly Hills Is Dropping a New Foundation in 50 Shades This Summer

Kaleigh Fasanella
The brand's president Claudia Soare, aka Norvina, shared some super exciting details about the upcoming launch.

Anastasia Beverly Hills is slaying the makeup game with several exciting new launches this year, including its Dipbrow Gel, Loose Highlighter, and Dewy Set Setting Spray, all of which have been major hits with fans so far. Now it was just revealed by the brand's president, Claudia Soare, better known as Norvina, that ABH has even more in store for us.

On Tuesday, Soare took to Twitter to announce the news, writing, "This is where all my weekends have gone lately ☺️ set life getting ready for these foundations." She also posted a video that showcases a wall of models with skin tones ranging from very fair to deep the brand with whom the brand is working to help achieve the right shade range. Soare continued, "Also would be great if you guys could support me by telling these retailers that I really do need all 50 shades in the store," she wrote, "cause I’m getting some pushback 🙈from some and I don’t want to give in."

In regard to details like formula and finish, Soare said the foundation will be dewy and very natural-looking on skin. "It's the most skin-like foundation; it doesn’t even need to be set ☺️," she wrote in a tweet. She also revealed an image of the packaging, which shows that it's dermatologist tested, vegan, safe for sensitive skin, alcohol-free, ophthalmologist tested, and gluten-free, making it a great option for a variety of people with different concerns and preferences.

When can we get our hands on the foundation? Soare said it's due to officially drop in August. "August can't come soon enough," she captioned an Instagram post. Fans flooded the comments section with messages like, "YESSS QUEEN!👏👏👏" and "Omg what is this sorcery! So excited!"

We'll be counting down the days until the launch, and keep you updated as soon as we know an official date.

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