Amy Adams, Demi Moore, Lily Collins Travel to Stockholm for Max Mara Resort 2024 Show

NORDIC CHEERS: A-listers came out to support Max Mara in Stockholm on Sunday evening, and in turn they said the Italian brand’s clothes helped them be more confident.

“I’m the perfect collector of Max Mara, it helps any woman who wants to feel empowered and feel great,” said Amy Adams with a big smile.

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Standing in front of the landmark City Hall, where the show was staged, and where dinners to celebrate Nobel Prizes are held, Adams said the location was “a good link” with the brand.

“Max Mara has been supporting women for so many years and they have such a strong presence of women, it’s a joy to work with them. And it’s so special to be back with the brand,” Adams added, referring to the campaigns she has fronted for label.

Her new film “Nightbitch,” will be coming out this year, but “everything is on hold, we support the writers and their strike.”

Powerful women in the arts inspired the Max Mara show. Max Mara creative director Ian Griffiths said he was influenced by Swedish writer Selma Lagerlöf, the first female recipient of the Nobel Prize in Literature in 1909. He drew on the tales and classical myths that inspired her, and also embraced her progressive views.

Another front-row guest, “Riverdale” actress Lili Reinhart, said that since receiving the latest Women in Film Max Mara Face of the Future Award, she has done many shoots with the brand, and was grateful for traveling to Sweden for the show. It was her first time in the country.

Echoing Adams, Reinhart enthused about Max Mara’s initiatives to “champion women’s empowerment,” and that their clothes give her confidence.

Asked how she felt about being photographed for the shoots and on the red carpet, she admitted “it will always be a bit weird, sometimes I feel a little uncomfortable in my own skin, but then I look around, and am happy to be surrounded by artists and women who appreciate women,” Reinhart said.

Other guests included Demi Moore and Lily Collins, who wore an all-black look with a bouffant skirt cinched at the waist. Both posed gamely for the cameras while Kieran Shipka braved the chilly Stockholm evening wearing a black bandeau bra over roomy cream pants.

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