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Ever wish there was a magic fairy who could comb through all the many clothing options on Amazon and give you a list of the brands and pieces other shoppers have loved? Well, there is. And it’s us. We asked the retailer to let us know which clothes and accessories shoppers bought most in 2019 (another record-breaking year for the massive retailer, by the way). Then we vetted the list, with you in mind.
Many of Amazon’s best-selling fashion items came from beloved brands—stalwarts like Calvin Klein, Carhartt, and Adidas. But the site also saw big hits with indie labels (the famous ‘Amazon coat’ from the brand Orolay, for example, that will solve all your winter woes). How can you find your way to these good-gets? Just scroll here for Amazon shoppers’ favorite brands and trends of 2019—then scoop up the pieces you and your family need to make 2020 your warmest, comfiest, most stylish year yet.
Amazon Shoppers’ Top Brands
Calvin Klein is among shoppers’ most trusted brand for cold-weather accessories like a marled-knit beanie. The label is simple, but it says it (“yes, my hat has plenty of cred”). In plenty of colors, so you can shop to flatter any hair color.
The classic cashmere turtleneck restyled to fit and flatter every body. This Amazon bestseller is long (it covers the butt), graceful, and incredibly soft. If gray is not your way, peruse the options—all rich and classic—from white to cocoa-brown to deep charcoal to basic black.
Adorable, practical, and durable, these Carhartt overalls are just right for yard work and the big indoor clean-up jobs on your New Year’s resolutions list (hello messy basement!). And for some trendy folks (got a daughter?), this rugged workwear has serious fashion-statement potential. A rugged-cool gift.
From top Amazon brand Goodthreads, this 100-percent-cotton waffle-knit thermal is a basic to buy in bulk (it’s impossible to pick just one from the options of autumnal hues). With a great price, a sweet cut, and just the right weight, it’s a layering piece you’ll love.
Champion is, well, a champion on Amazon. And no where does it dominate more than in the design of its perfect classic sweatshirt. This stye is meant to be fitted; order true-to-size if you want a tailored look, but go up a notch if you’re all about over-sized comfort.
In a lightweight French terry, these joggers are great for travel, the gym, or real life—especially paired with white sneakers and a chunky sweater. One five-star reviewer says they fit perfectly and pledges her undying love: “These are my favorite item of clothing...I basically live in them.”
Everything old is new again: Adidas joggers that recall the 1970s (“we can rebuild him!”) and the 90’s (Run DMC in the house) are not just acceptable, they’re awesome. Perhaps not surprisingly the pair here have nearly 2,000 positive reviews (I mean...Adidas). Get ’em for your fella or size down for yourself. They come in essentially every color known to man (37 options, to be precise).
Perfect as an under-layer on an icy day or solo for an active walk or jog when the weather warms up a bit, this soft, fitted Columbia jacket will be in heavy rotation in your closet. Well made, with a standup collar and hidden zip pockets, it earns its popularity on Amazon many times over. In sizes XS through 3XL and available in your favorite color.
Generally a bit of an investment, the iconic American brand Pendleton—a superstar on Amazon—can occasionally be acquired for a great price. At $51, this 100-percent-wool shirt is less than half the cost of other Pendleton button-ups. Grab it while you can.
Amazon Shoppers’ Top Trends
A padded leopard headband is a little bit vintage, a little bit rock ’n’ roll. It’s fun, playful and celebratory, like throwing on a faux-fur stole or a pair of statement earrings. Wear all black, add this pretty “crown,” and you’re good to go. Cheers!
A long chunky cardigan with an abstract animal print that even introverts can feel confident in? Yes, please. This unusual piece was featured on the fashion blog Something Navy, and sales went wild on Amazon. It’s a wow piece you can wear all the time—just throw it over a tee and skinny jeans. Check out the clever color combos—and get a load of the great price. Everybody needs one quick-and-comfy chic piece. This is yours.
The perfect oversized teddy jacket was a favorite for Amazon shoppers this year. With a warm stand-up collar, a generous fit, and an ample hood for cocooning, this is the winter wear you’ll never want to take off.
A grown-up take on the teddy-bear coat, this structured-but-slouchy piece elevates anything you have on underneath. In high-pile fleece, it’s cozy but elegant. Reviewers say the oversized fit is super flattering. And the price? It’s hard to believe that’s not a typo.
Bright Puffer Coats:
This world-famous piece of outerwear, dubbed the ‘Amazon Coat’ thanks to its immense popularity on the site (and throughout New York City), held tight to its position this past holiday season. Down-filled, down and super-warm, this jacket has six roomy pockets, a generous hood, and unique side zippers for airflow (and style). It looks good on everyone and comes in sizes XXS through 5XL.
In the domain of color therapy, orange equals happiness. Why not juice up your 2020 with this comfy bright puffer? With its boxy cropped cut, it’s super cute as well as super warm. More of a neutrals girl? This Amazon bestseller is equally awesome in olive.
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