Amazon Tests Another Gen AI-Powered Listing Tool With Sellers

Meghan Hall
·3 min read

Amazon has added another generative AI tool to sellers’ toolboxes.

The Prime purveyor announced on its blog Wednesday that it will soon launch a tool that allows sellers to enter the URL for pre-existing listings on their own direct-to-consumer (DTC) websites, then uses generative AI to create a product listing.

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“[The] URL…is automatically parsed by our generative AI-based features to seamlessly create high-quality, engaging listings for Amazon’s store. This will further enhance and streamline the process of creating product listings, saving our selling partners more time and effort while developing listings for Amazon’s store that appeal to customers and help drive sales,” the company wrote in its blog.

The rollout has already begun, and according to the company, the feature will become available to all U.S. sellers “in the coming weeks.”

Already, the shopping app turned technology giant has given its sellers access to several other generative AI-powered e-commerce tools.

Currently, sellers can already use generative AI to write product titles, details and descriptions after entering a few words about the product. They can also upload a product image then use generative AI to create titles, attribute information and more.

According to the e-commerce giant, its existing generative AI systems can suggest the addition of keywords that “help effectively index the product in customer search experiences.”

The company contends that more than 100,000 of its sellers have already tested out the listing tools and that it has seen strong results thus far.

“We always encourage sellers to review our generated product details before they submit them to our store, and already, the majority of AI-generated listings are being submitted, with sellers accepting suggested attributes nearly 80 percent of the time with minimal edits,” the internet marketplace wrote in the blog.

The digital commerce titan also noted that it “found improvements across measures of clarity, accuracy and detail, which can increase a product’s discoverability when customers search in Amazon’s store.”

That, if accurate, could help small businesses have stronger visibility on products.

Though Amazon has rapidly innovated on its AI offerings for sellers, it has also worked to enrich the buying experience with the technology. In August 2023, it announced it would use AI to improve how consumers see reviews. And early this year, the Bedrock owner began testing a tool that could tell jokes, provide recommendations and give customers further details on products.

Amazon noted it will continue to experiment with AI to power viable outcomes for both sellers and purchasers.

“The generative AI tools we’ve deployed so far are constantly learning and evolving, and we are excited about the seller adoption and AI-generated content quality that we are already seeing. Across the business, Amazon is actively developing powerful new AI tools and capabilities, and we are even more optimistic about the future capabilities and positive seller impact of these offerings,” the company said in its blog.