34 Top Trending Amazon Prime Big Deal Days Items That Everyone’s Buying Up *Quickly*
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If you’re anything like us, you woke up, checked your phone and immediately began scrolling through the Amazon Prime Big Deal Days sale. (Yup, it's here—but only through Wednesday, October 11!) Since thousands of items are marked down right now, it's nearly impossible to get through every single deal, which is why we took a page from our readers’ book: Zero in on items that people can't stop talking about and take it from there.
After all, if there's anything we can say without a doubt, it's that Prime Big Deal Days shoppers (and PureWow readers, especially) are pros at this—they can spot the good stuff from a mile away. For instance, they've been wasting no time snagging coveted items like the Beats Solo3 headphones (were $200, now $100) or restocking cult-favorite beauty products like the Sunday Riley C.E.O Face Oil (was $80, now $56). And of course, it wouldn’t be an Amazon sale without everyone jumping on some phenomenal bedding deals, including these reader-beloved bed pillows by Beckham Hotel Collection (now just $40, down from $61). Let's just say if there were ever a right time to follow the crowd, this is it.
Ready to join in the shopping extravaganza? First, remember to sign in or sign up for a Prime account, as only Prime members get access to these exclusive discounts. Now, without further ado, here are the top 34 items people have bought during this year’s Prime Big Deal Days sale, including our readers' favorite picks.
1. Sunday Riley C.E.O. Glow Face Oil
This fan-favorite beauty buy from Sunday Riley is meant to brighten and hydrate the skin to leave your face with a radiant glow. It's formulated with nourishing ingredients like pomegranate seed oil, vitamin C, ginger root extract, golden turmeric and more, plus it has nearly 4,000 absolutely glowing (pun intended) reviews on Amazon.
2. Beautural Handheld Steamer
We were immediately drawn to this compact steamer purely for its aesthetics, but a quick scroll through the reviews reveals it’s more than just a pretty face. It's got 5,000 5-star ratings and hundreds of happy shoppers touting just how quickly the steamer heats up to effectively banish crinkles in clothing. It also boasts a leak-proof and foldable design to easily stow away in a suitcase or weekender bag.
3. Tineco Pure ONE S11 Cordless Vacuum Cleaner
Cordless, lightweight, long battery life—what more could you ask for? How about more than 45 percent in savings? This best-selling vacuum is super-sleek and easy to use, and even works on pet hair. “I've been absolutely loving how simple it is to just lift off the base and clean all my floors, both the hard floors and the carpet in one fell swoop,” raves one reviewer.
4. VEGAMOUR GRO Hair Serum
Nicole Kidman has touted this hair growth serum as one of the secrets to her enviable locks, and right now you can snap up a three-month supply for 25 percent off. It’s formulated with vegan phytoactives meant to soothe your scalp and revitalize your roots to make hair look fuller and thicker. According to one reviewer, “I experienced major hair loss when I was 15…The hair never really grew back…[so] this stuff is a miracle for me. It’s not greasy, not irritating, doesn’t have a smell and absorbs quickly.”
5. Mellanni Sheets Set
It wouldn't be Amazon Prime Day if shoppers didn't get some fresh sheets. According to thousands of reviews, this four-piece hypoallergenic cotton set is remarkably soft and wrinkle-free. Read for yourself: "[These sheets are] soft, they don't wrinkle, no funny smells and they fit the bed nicely. They [also] seem to provide some cooling." Some colorways are discounted even further. Be sure to clip any coupons or apply promo codes when they're available.
6. Samsung Galaxy S23 Ultra Cell Phone
This sleek smartphone has a super high-resolution camera, ideal for taking photos in all kinds of light—including at night—and superior battery power that allows you to stream videos, play games and chat with friends and family all day without needing to recharge. It also comes with a nifty digital S pen, which lets you jot down notes, doodle or get work done right in the palm of your hand. Since we all know our phones are our lifeline, this does-it-all essential is worth the splurge.
7. Laneige Lip Sleeping Mask
The Laneige Lip Sleeping Mask, currently 30 percent off, is designed to moisturize and soften your lips overnight while you catch some ZZZs, with the help of vitamin C, antioxidants, shea butter, coconut oil and Murumuru seed butter (a deeply hydrating plant extract). And fans of clean beauty will be happy to learn it’s also free of parabens and phthalates.
8. Black + Decker Dustbuster
Normally $50, this vacuum is renowned for its ability to squeeze into hard-to-reach spots and is beloved for being *so* easy to use (it's cordless and weighs less than 3 pounds!). Its nozzle rotates 180 degrees, and it comes with a crevice tool, so you're not fighting to squeeze the vac into that dreaded area just under your fridge or sofa. If you've constantly got messy pets or kids to clean up after, consider this an essential.
9. SAMSUNG The Frame 50-Inch TV
Tons of happy shoppers report that the best part of this high-tech Samsung appliance is the TV's ultra-thin display and brushed frame that makes it look like a modern work of art. As for the screen itself, prepare yourself for 4K resolution (including an upscaling feature that uses AI to boost the resolution on lower-quality videos), built-in Alexa capabilities and quantum dot color volume, so the screen looks extra vibrant, regardless of how much natural light your room gets. All to the tune of more than $500 off.
10. KitchenAid Artisan Mini 3.5 Quart
This mini KitchenAid stand mixer solved PureWow VP of Editorial Candace Davison's biggest issue as a recipe developer. She raves, “It captures all of the batter as it whips, so you don't have to scrape down the bowl as often as you go. (I've had issues with other mini models missing spots in the bowl, creating lumps of flour I had to hand-mix after using the machine. Not so with the Flex Edge design.)” It also features ten speeds, and its 3.5-quart capacity is large enough to mix up to five dozen cookies in a single batch, per the brand. In addition to the Flex Edge beater, you'll also get a dough hook for kneading breads and a whisk attachment that "is great for light, fluffy batters and making homemade whipped cream," Davison adds.
11. Amazon Fire 7 Kids Tablet
Prime Big Deal Days isn’t just for the adults. Treat your kiddo to a cool new tablet for 50 percent off so they can watch their favorite shows, play games or doodle on the go. It features ten hours of battery life and there are, of course, handy parental controls so you can easily adjust what’s available to your little one.
12. Drybar The Double Shot Oval Blow-Dryer
Oh, hello, Farrah Fawcett-level blowout. Seriously, this combination brush-and-blowdryer makes it easy to achieve bouncy waves, straight locks or anything in between. While it takes some getting used to (our first go-round with it left us with a dry, frizzy mess), with a little practice you can achieve a voluminous, freshly-cut look that left us hooked. Its secret lies in its oval shape, which provides tons of body with a smooth finish. Even better, it’s currently 30 percent off for Amazon Prime members.
13. Nespresso VertuoPlus Deluxe Coffee and Espresso Machine
PureWow editors rated this handy single-serve coffee maker a 97/100 in large part because it’s easy to use, looks incredibly chic and, most important of all, makes a truly delicious cup of coffee. “The machine creates a quality shot of espresso each time with a perfect crema, quite comparable to what a traditional espresso machine would pull,” says VP of Branded Content, Angela Pares. “As for the coffee, admittedly it tastes more like espresso than drip coffee—meaning, it’s a lot stronger than your standard coffee maker. However, I enjoy a strong cup, so this isn’t a drawback for me.” And unlike the OG Nespresso machines, which only create espresso shots, the Vertuo line brews a full range of single-serve espresso and coffee beverages (18 to 1.35 ounces). Be sure to add it to cart now to save $74.
14. AeroGarden Hydroponic Indoor Garden
This handy countertop grower is a fabulous gift for anyone who wants to grow their own herbs but doesn’t necessarily have the outdoor space to do so, especially now that it’s more than $100 off. According to reviews, it’s wonderfully easy to use—it comes ready with everything you need to start growing Genovese basil, parsley, dill, thyme, mint and Thai basil—and also easy to clean so you can swap out your pots for new herbs or plants without much fuss. “Best part is that this is almost zero work,” writes one of more than 20,000 reviewers. “Top off the water every now and then (up to every day or two as the plants get bigger) and add two capfuls of plant food every two weeks when the light goes on.”
15. Adidas Cloudfoam Running Shoe
Dubbed some of the most comfortable sneakers you can own, Adidas’s Cloudfoam kicks really live up to the name with a midsole made from the namesake memory foam that is incredibly comfortable for all-day wear and a mesh upper that hugs your feet in all the best ways. Even Khloe Kardashian is a fan. Per one reviewer, “These shoes are the BEST shoes on the market in my opinion. They are light and flexible yet give me all-day support. I work in a kitchen, so I am on my feet at least eight to nine hours a day. They are a godsend.”
16. 23andMe+ Premium Membership Bundle
In case you’re unfamiliar with the informational magic of 23andMe, it’s a simple way to gain insight into your heritage and health predispositions, carrier statuses (these may indicate inherited conditions), overall wellness and quirky traits. For example, you can learn where your ancestors came from (even way, way back in the day), or find out if you really *are* genetically predisposed to enjoy chocolate, move a lot in your sleep or have a fear of heights. All while saving 100 bucks—talk about a deal.
17. Grande Cosmetics GrandeLASH-MD Lash Serum
We’re definitely stocking up on this PureWow favorite for one key reason: It could help make your lashes look longer and thicker in just weeks, thanks to its blend of vitamins, peptides and amino acids. A small tube should last you six weeks, and reviewers say you'll start noticing results within four. "[In] about three and a half weeks, there was a significant thickness and major length. Honestly," one shares. Pick up a tube (or two) now while they’re marked down.
18. Bentgo Kids Lunch Box
This Parent Tested, Parent Approved (PTPA) award-winner features five generously sized compartments and a durable, BPA-free shell with rubber-coated edges that further protect the lunch box from accidental drops. This container also earns high marks for having a leak-proof design, as well as kid-friendly latches for easy access to the contents. The removable trays are both microwave- and dishwasher-safe, and easy to clean by hand, too. Rigorously tested and a popular choice among parents, this one checks all the (bento) boxes.
19. Trendy Queen Half-Zip Hoodie
This comfy wardrobe staple has more than 1,300 reviews raving about just how soft and cozy the material is, while still looking mighty chic. There are plenty of colors to choose from and it is available in sizes S to XL. According to reviews it runs true to size. “It’s super soft and fairly thick, great quality and the color really pops,” writes one shopper.
20. Bagsmart Toiletry Bag
Be sure to add this toiletry bag to cart ahead of any summer travel plans. It unfolds so you can see all your products at a glance and even has a hook to hang on a shower rod or over-the-door hook rather than take up counter space. It fits a surprising amount of stuff, considering its compact size, but what really sold us on this cutie is the fact that is has almost 45,000 reviews and a 4.8-star rating.
21. BISSELL Little Green
Fact: The Bissell Little Green Machine has helped us tackle everything from filthy sofas to crumb-filled carpets, making our upholstery look practically brand new (seriously, just read our full review). Despite its lightweight and compact design, it holds 48 ounces of cleaning fluid at a time, so you can soak and suction everything from cat pee stains around the house to itty bits of food in the crevices of your car in one fell swoop.
22. Jackery Portable Power Station Explorer
Save $70 on this portable power station during Prime Big Deal Days. Reviewers note it’s great for camping, emergency situations or anyone who needs to power their electronics on the go. It’s also reportedly very lightweight and has five hours of charging time. According to the brand, it takes just two hours to recharge the battery itself, which you can do by plugging it into a traditional outlet or by using the included solar panels.
23. SAMSUNG Galaxy Buds 2 True Wireless Earbuds
We came for the adorable purple color, but stayed for the impressive 16,000-plus 5-star reviews. “These are some of the best earbuds I have ever encountered, bar none. The audio quality is fantastic and the comfort is great,” raves one shopper. Others note the impressive noise cancellation feature and extended battery life. They also come in multiple colors, if purple isn’t your thing, but just note that the accompanying case will be white, no matter which color buds you choose.
24. JBL Go 3: Portable Speaker
Get ready to amp up your parties (literally) with this handy but powerful little speaker, now 40 percent off. Designed to provide surround sound with a powerful bass to boot, this modern boombox can turn any indoor or outdoor gathering into a real party. It plays music from your phone or other devices using Bluetooth and, most impressively, its battery reportedly runs a full 24 hours, so it'll get through the whole event without a hiccup.
25. Crest 3D Whitestrips
These Crest 3D Whitestrips are consistently one of our top sellers during Amazon deal events. That's because, according to reviewers, they actually whiten your teeth. "After the 22-day course, I feel much better about my smile with significantly whiter teeth...And it's a very simple product to use for 30 minutes each day," one shopper explains.
26. Waterpik Aquarius Water Flosser
The Waterpik replaces string floss by using a combination of water and pressure to gently remove plaque and debris (up to 99.9 percent of it, y'all). Here's what happened when one hesitant buyer finally bought one: "I had periodontal pockets, [which would require a] deep cleaning. [Then] I read somewhere that with regular use of a Waterpik, I might just be able to reverse those pockets and eliminate that need for an uncomfortable deep cleaning. I gave [this product] a three-month try, and it worked! No deep cleaning needed!" And did we mention it’s 50 percent off right now?
27. Vital Proteins Collagen Peptides Advanced Powder
This Jennifer Aniston-approved collagen mix is totally flavorless (so you can toss it into any of your favorite smoothies, juices or even just water) and purports to improve your skin, nail and hair health with the added boost of hyaluronic acid, vitamin C and protein.
28. Bose QuietComfort 45 Noise Cancelling Headphones
As anyone who works in a noisy open-plan office will tell you, a pair of noise-cancelling headphones is a total game changer. Luckily, this best-selling pair is included in Prime Big Deal Days savings, marked down from the usual $329 to just $229. You can also wear them while taking calls in loud environments, since they have tiny mics hidden in the earcups that work to process outside noise and zone in on your voice, ensuring crisp sound on both ends of the line. Plus, they're noise-canceling and feature one heck of a battery life (lasting up to 22 hours!), so we won't be surprised if they sell out.
29. Ninja Air Fryer
Better act fast to score this top-rated, 4-quart air fryer for $90, because on top of taking just one minute to clean with soap and water (you can also stick the basket and rack in the dishwasher), it gets foods deliciously crisp in no time. Basically, as one buyer puts it, “It’s the best appliance since the microwave."
30. Beckham Hotel Collection Bed Pillows
These fluffy pillows, which come in a set of two, boast more than 150,000 five-star ratings. Here's why: They have a 250-thread count, are filled with comfy down alternative and claim to keep you cool through the night. Reviewers rave about how well they hold up—especially compared to higher-end models. "I absolutely love these pillows," writes one shopper. "They actually feel like you are laying on a cloud. I have spent hundreds on brand-name memory foam pillows that failed to relieve my neck pain—these pillows made that pain go away immediately."
31. American Tourister Stratum 2.0 Carry-On
In need of new luggage for your next vacation? This best-selling carry-on has got you covered. It has a durable ABS hard shell to withstand wear-and-tear, a mesh interior pocket and elastic straps to keep your clothes organized and easy-glide, 360-degree spinner wheels. Clocking in at 24 inches high (with an expandable zip capacity that adds an inch of width), it's the ideal size for a weekend getaway.
32. Rubbermaid Brilliance Storage 22-Piece Set and Containers
Leak-proof and airtight, these sturdy food storage containers made from BPA-free plastic change the game when it comes to everything from meal prep to leftovers. They're not just dishwasher- and microwave-safe—they also stack into each other seamlessly to save precious space in your cabinets. This set offers a great value with 22 containers in varying sizes and their corresponding two-latch lids.
33. Stasher Storage Bag Bundle
PureWow editors can vouch for these reusable silicone storage bags that make packing a lunch a bit eco-friendlier (without bogging down a backpack). And don't worry about messes; they're constructed with a Pinch-Loc seal to prevent spills and leakage. And did we mention that they're microwave- and dishwasher-safe?
34. Calvin Klein Bralette
This stretchy cotton bra with a silky modal blend is a number-one Amazon bestseller and currently has more than 3,000 five-star ratings. One customer shares, "This bralette is so comfortable. I was a little worried about [the] size but turns out it was just right. It doesn’t squeeze too tight; just enough to keep the girls secured. The straps weren’t too tight or too loose. I love it and I wish I bought more." So go ahead and take this reviewer's advice. Sizes run from XS to 3X, and just for Prime Big Deals Day you can save on selected colors.
Here Is Everything PureWow Editors Are Buying During Prime Big Deal Days 2023
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Why You Should Trust Us
PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.
