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If you're like us, you (a) consider yourself a particularly savvy shopper, (b) love a great sale, and (c) are on a first name basis with your Amazon delivery driver—which is exactly why we've been waiting anxiously for the return of Amazon Prime Day.
While the mega e-retailer's biggest sale of the year (think: significantly slashed prices on everything from treadmills and laptops to TV stands and kitchen appliances) has traditionally happened in July, the annual event—like so many other things in 2020—was postponed in light of the COVID-19 outbreak.
The good news? Amazon Prime Day is here—and it lasts through tomorrow, October 14. To make sure you don't miss a single steal during the two-day shopping extravaganza we've put together a Prime Day primer, with everything you need to know about how, when, and where you can get the absolute best deals. (Oh, and of course we'll continue to update this story with information as soon as we hear it!)
Remind me, what's Amazon Prime Day?
Introduced in 2015 as a way to celebrate the brand's 20th birthday, the first Amazon Prime Day was a 24-hour shopping spree that spanned nine countries, including the United States, Spain, Italy, and Japan. Since then, Prime Day has become Amazon's biggest sale of the year (yes, it's even bigger than Black Friday and Cyber Monday) in which customers can expect deep discounts on thousands of items, from colorful nail polishes to super-soft bedding to stylish sneakers to chic coats and the most useful baking essentials.
One thing to note: In order to take advantage of all the incredible Prime Day deals, you must be an Amazon Prime member. So, if you're not signed up yet, now's the perfect time to get on board—it's just $12.99 per month or $119 for the entire year. (Not quite ready to commit to a membership? You're in luck: Amazon offers 30-day free trials, as well as six-month free trials for students.)
Amazon Prime Day starts on October 13 at midnight PST.
2020 Amazon Prime Day will take place on October 13 and 14—so it will be perfect for getting all your holiday shopping done, whether you need a gift for your mom, your wine-loving BFF, or even your favorite foodie. While the online retailer has historically held the annual shopping event during the month of July, the company announced in late July that 2020 Amazon Prime Day would be pushed back due to the coronavirus pandemic. "This year we’ll be holding Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and selling partners," the company said in a statement.
Amazon Prime Day will last for 48 hours.
Despite the name, Amazon Prime Day isn't always one day. As the annual marathon of deals has grown in popularity, it's also grown in length: In 2017, it lasted 30 hours; in 2018, it went for 36 hours; and 2019's Amazon Prime Day was the longest yet, lasting a full 48 hours. Like the 2019 Amazon Prime Day, the 2020 Amazon Prime Day will last a full 48 hours too.
How do I find the best deals on Amazon Prime Day?
As we've learned the hard way, Amazon Prime Day deals sell out fast (though, keep in mind, new deals are added throughout the event). So, to make sure you can snag your items in a timely fashion, first things first, double check that your membership and payment methods are up to date. You should also make sure you have the Amazon App on your phone, which will allow you to track—and even view!—some deals before they go live.
Additionally, you'll want to bookmark the 2020 Amazon Prime Day landing page, which is where all the items included in the sale should appear. (Pro tip: Make sure to check early and often, so you can stay on top of the best deals.)
What kind of sales can I expect?
Amazon Prime Day is the mega e-retailer's biggest sales, so you can expect really good discounts (like 50 percent off good) on big-ticket home and tech items (think Apple iPads, Ninja Blenders, and cult-favorite Instant Pots), Amazon-branded items, (Kindle e-readers, Echo and Alexa devices, and Amazon Fire TV Sticks), chic clothing and accessories (think: APL sneakers and Levi's jeans), some of Oprah's Favorite Things (hello, Beats headphones!), and so much more.
Ahead, we've rounded up our favorite Amazon Prime Deals...for now. (Keep checking back here for the most up-to-date steals and deals.)
Best Prime Day Deals on Clothing and Accessories
Save $30 on APL Women's Techloom Bliss Sneakers
Take up to 35% off Calvin Klein underwear
Save 40% on Vionic Demetra Leopard Slip-On Sneakers
Take 15% off this BB Dakota Wade Jacket
Save 15% on this Eberjey Gisele Modal Slouchy Set, one of Oprah's favorite loungewear companies.
Save 20% on these Sam Edelman Loraine Loafers
Save 15% on these MOTHER jeans
Save 15% on this 525 Cable Cardigan
Best Prime Day Deals on Electronics and Tech
Save $50 on a Kindle Paperweight
Save 50% on an Echo Show 5
Save $70 on a Fire HD 10 Tablet
Save $31 on an Echo Dot
Save $50 on Apple AirPods Pro
Save $49 on Apple AirPods
Save $30 on an Apple Watch Series 3
Save $75 on Beats Powerbeats Pro Wireless Earphones
Save 30% on a Beats Pill+ Portable Wireless Speaker
Save $99 on a Bose Solo 5 TV Soundbar
Save $120 on a Toshiba 43-inch Smart 4K TV
Save up to 38% on iRobot Roomba vacuums
Save $49 on a Samsung Galaxy Tab
Save $800 on a Samsung 75-Inch Frame TV
Best Prime Day Deals on Cookware and Kitchen Appliances
Take 44% off this Le Creuset Cast Iron Griddle
Take 45% off this Cookit 15-piece Kitchen Knife Set
Take up to 58% off Instant Pot products, including the Duo Nova Pressure Cooker 7-in-1
Save $55 on a T-fal 14-Piece Nonstick Cookware Set
Save $40 on a Ninja Foodi Cold & Hot Blender
Save up to 45% on select Kitchen Aid accessories and appliances
Best Prime Day Deals on Furniture and Home Decor
Take up to 30% off Nuloom Rugs
Save up to $150 on select Serta mattresses and accessories
Save 20% or more on furniture from Modway
Save 20% or more on furniture from Nathan James
Save 20% or more on select rugs from Artistic Weavers
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