The Best Final-Hour Prime Day Deals, From $90 AirPods and Fire Tablets to $130 Robot Vacuums
Amazon Prime Day, aka the Super Bowl for online deal hunters, is almost over. (And yes, the “day” actually spans 48 hours.) The Hollywood Reporter‘s team of lifestyle experts and shopping editors have scoured countless spreadsheets and pages of deals to find more than 50 essential deals and the biggest discounts to shop in the final hours of Prime Day 2023.
After weeks of hype, the two-day shopping event officially kicked off on July 11 with up to 75 percent off Amazon’s own lineup of devices (including Fire TVs and tablets), up to 60 percent top-rated electronics from Apple and Sony, up to 50 percent off Barbie products and Prime Video channels, up to 40 percent off best-selling beauty and designer fashion, up to 40 percent off Bose headphones and soundbars, Amazon Essentials and Simple Joys by Carter’s clothing starting at $10, epic deals on Dyson and Theragun and much more. Per Amazon, “new deals will drop every 30 minutes during select periods throughout the event.”
More from The Hollywood Reporter
The Best Denim Shorts, From Hailey Bieber's Classic Levi's Cut-Offs to Dua Lipa's Dadcore Favorite
The Best Under-the-Radar Summer Skincare Approved by Hollywood-Loved Beauty Experts
These Popular Prada Sunglasses Just Got an Even Bigger Discount After Prime Day
Amazon rolled out early Prime Day deals on its own devices and bundles, back-to-school essentials, college must-haves and popular products from small businesses (including Black-, women-, and military family-owned brands and independent makers). Now that the big shopping day has come, there are even deeper discounts to shop today and tomorrow.
Related: The Best Amazon Prime Day Alternative Sales
There are two new ways to save this year on Prime Day: invite-only offers and Buy with Prime. Below, we’ve outlined everything you need to know about Prime Day 2023, including the exact end date and time, how to save beyond Amazon.com and more.
In a hurry? Scroll down to the end of the page for our roundup of the best Prime Day deals organized by category.
When Does Amazon Prime Day 2023 End?
Amazon Prime Day 2023 started Tuesday, July 11, at midnight PT/3 a.m. ET and ends Wednesday, July 12 at midnight PT (or July 13 at 3 a.m. ET).
If you want to access Prime Day 2023 deals, you’ll need an Amazon Prime membership, which costs $15 monthly or $139 annually. Member benefits include free two-day shipping, same-day delivery, access to content on Amazon Prime Video, exclusive savings and free two-hour delivery on Amazon Fresh or Whole Foods Market groceries, access to Prime Try Before You Buy and personal shopping services, special deals on subscriptions and other perks. Amazon Prime store cardholders also receive 5 percent cash back on purchases.
Prime members can sign up for alerts for personalized deals on online doorbusters ahead of the event. Those who don’t yet have an Amazon Prime membership can sign up for a 30-day free trial.
Amazon 75-in. Omni Series 4K Smart TV
Amazon Prime Day 2023: Top Shopping Tips, How to Earn Credits and More
New Limited Edition The Mandalorian Echo Dot Stand
Though it’s too late to earn Prime Day shopping credits, there are other ways to stay on top of the deals. One way to guarantee that you find out about the best Prime Day 2023 discounts is by signing up for the invite-only deals program, subscribing to deal alerts through the Prime Day event page, following your favorite brands, using the Amazon Shopping app and setting reminders via the Alexa voice assistant. You’ll receive personalized push notifications on recently viewed items and more, and you can ask Alexa to add products to your Cart, Wish List or Save for Later list and then request deal notifications on those items.
Wondering how to sign up for invite-only deals? Prime members can get access by going to each product page and clicking on “Request invite” (where the Buy button is usually located). Prime Day shoppers can score discounts beyond Amazon.com using Buy with Prime, a perk that allows you to shop early deals directly from brands such as Briogeo Haircare, Anker, Wyze and others.
If you plan on shopping on a computer or mobile browser, we suggest bookmarking the Amazon Prime Day 2023 landing page, where you’ll be able to find currently discounted products as well as everything on sale — including limited-time Lightning Deals — during the event. Pro tip for desktop shoppers: Filter the deal types by selecting from the left side of the page; you can choose from Top Deals, Lightning and more options.
Prime members enjoy three free months of unlimited reading with a new subscription to Kindle Unlimited (regularly $13 per month). Shoppers can also get product recommendations from celebrities, influencers and creators. Marianna Hewitt, Whitney Port, Tayshia Adams and Rocky Barnes are among those who are curating deals and offering exclusive promo codes at their Amazon storefronts, while stars including Lola Tung, Christopher Briney, Gavin Casalegno and the co-hosts of Revolt’s Black Girl Stuff will host Prime Day livestreams. Learn more here.
Those who are eligible for the Prime Visa credit card can also get a $200 Amazon gift card instantly upon approval. Cardmembers with an eligible Prime membership can earn 5 percent back on purchases at Amazon.com, Amazon Fresh and Whole Foods Market; learn more about the offer and terms and conditions here.
What Are the Best Alternatives to Amazon Prime Day?
Amazon isn’t the only online store that will be hosting summer deals. Many more major retailers often compete with their own multiday sales, such as Best Buy, Overstock, Target, Walmart and others.
Without further ado, below are the best Amazon Prime Day deals to shop right now, all organized by category. We recommend bookmarking this page as we’ll be updating it regularly with new Lightning Deals and many more finds.
The Best Amazon Prime Day Tech Deals
EF ECOFLOW Portable Power Station DELTA 2 Max
THE BEST PRIME DAY DEALS ON AMAZON DEVICES
Amazon Fire HD 10 Plus tablet
LIGHTING DEAL: 65% off Blink outdoor cameras 4-pk.
Up to 67% off Eero Wi-Fi routers and systems
Up to 66% of Ring doorbells, cameras, alarms and bundles
Up to 65% off Echo smart speakers
Up to 60% off Blink smart security cameras and doorbells
Up to 58% off Fire TV 4K streaming devices
Up to 57% off Amazon smart home devices
Up to 55% off Echo devices and smart home bundles
Up to 50% off Amazon Fire smart TVs
Up to 50% off Amazon Fire tablets and accessories
Up to 48% off Luna gaming bundles
Up to 38% off Kindle e-readers
THE BEST PRIME DAY DEALS ON APPLE PRODUCTS
Apple AirPods 2
Up to 30% off Apple AirPods
Up to 31% off iPad accessories
Up to 24% off Apple iPads
Up to 24% off Mac accessories
$100 off 2023 Apple MacBook Air laptop with M2 chip, $1,199 (reg. $1,299)
2022 Apple iPad Air with Wi-Fi, 64GB
THE BEST PRIME DAY DEALS ON HEADPHONES AND EARBUDS (READ MORE)
Sony WH-1000XM4 Noise Canceling Headphones
Up to 60% off Sennheiser headphones
Up to 60% off JBL headphones and earbuds
Up to 57% off Samsung Galaxy Buds
Up to 54% off Beats headphones and earbuds
Up to 50% off Marshall earbuds
Up to 53% off Sony headphones
Up to 40% off Bose headphones and earphones
Up to 32% off Bang & Olufsen headphones
Up to 30% off Apple AirPods
Up to 40% off Google Pixel Buds and more
Up to 31% off Shokz open-ear headphones
Up to 25% off Belkin headphones
THE BEST PRIME DAY DEALS ON TVS & SOUNDBARS
Amazon Fire TV 43″ Omni Series 4K UHD Smart TV
TOP PICK: 75% off the Amazon Fire TV 43-inch Omni Series smart TV ($100, reg. $400)
Up to 57% off LG OLED TVs and soundbars
Up to 50% off Amazon Fire smart TVs
Up to 40% off Samsung The Frame and OLED TVs
Up to 40% off Bose soundbars
Up to 21% off Sony TVs
SAMSUNG 32-Inch Class QLED The Frame LS03C Series
SAMSUNG HW-Q600C 3.1.2ch Soundbar
THE BEST PRIME DAY DEALS ON BLUETOOTH SPEAKERS
Up to 53% off Echo Dot Kids 5th-gen
TOP PICK: Up to 43% off Sony speakers
Up to 50% off Marshall speakers
Up to 44% off JBL speakers
Up to 40% off Bose speakers
Up to 32% off Bang & Olufsen speakers
Up to 36% off Anker speakers
The Best Prime Day Deals on Beauty, Grooming & Personal Care
THE BEST PRIME DAY DEALS ON BEAUTY & GROOMING (READ MORE)
LANEIGE Lip Glowy Balm
Up to $100 off Dyson renewed Airwrap, Corrale hair straightener, Supersonic hair dryer
Up to 53% off skincare from Honest, L’Oréal, Neutrogena and more
Up to 40% off Elemis, Crepe Erase, Elemis and more premium skincare brands
Up to 34% off NuFace microcurrent devices and kits (read more here)
Up to 30% off Hourglass, Buxom Cosmetics, RMS Beauty and more
30% off Know Beauty Glacial Clay mask, $26 (reg. $35)
Up to 30% off Shisedo, Stripes, Beekman 1802 and more
Up to 30% off Laneige, Inissfree and Sulwhasoo
Up to 32% off Sunday Riley skincare
30% off Mario Badescu Seaweed Night Cream, $15 (reg. $22)
20% off Olaplex hair treatments
Revlon One Step Volumizer PLUS 2.0 Hair Dryer and Hot Air Brush
THE BEST PRIME DAY DEALS ON PERSONAL CARE
Up to 59% off Flawless hair removal and grooming devices
Up to 40% off Panasonic shavers and hair trimmers
30% off Manscaped hair trimmers
Up to 25% off Philips Norelco electric shavers, trimmers and groomers
Up to 35% off Remington hair appliances, trimmers and more
Up to 22% off Braun electric shavers
THE BEST PRIME DAY DEALS ON ORAL CARE
Crest 3D Whitestrips Professional Effects
Up to 59% off Colgate and Hum oral care and teeth whitening strips
Up to 50% off Crest and Oral-B electric toothbrushes, whitening strips and more
Up to 50% off Waterpik water flossers
Up to 43% off Philips Sonicare electric toothbrushes
The Best Prime Day Deals on Clothing, Shoes and Accessories (READ MORE)
Up to 70% off Oscar de la Renta, Patbo, Sergio Hudson and more luxury designers
Up to 62% off Levi’s jeans
Up to 51% off Lucky Brand womenswear, menswear and accessories
Up to 60% off designers in The Shop by Shopbop
Up to 60% off Gap clothing and accessories for the whole family
Up to 49% New Balance sneakers
Up to 68% off The Children’s Place kids clothing
Up to 57% off Crocs clogs
Up to 50% off Amazon Essentials clothing and accessories
Up to 50% off women’s clothing from Columbia, Marmot, O’Neill, Prana and more
Up to 34% off clothing from Wrangler and Lee
Up to 46% off Orolay outerwear
Up to 38% off dress shirts from Van Heusen, Tommy Hilfiger and more
Up to 30% off women’s, men’s, kids and baby clothing from Amazon brands
Up to 67% off True & Co. bras
The Best Prime Day Deals on Fitness & Wellness
40% off Kourtney Kardashian Barker’s Lemme supplements brand
Up to 40% off Peloton Bike, Bike+ and more accessories and apparel
Lemme Focus Gummies
The Best Prime Day Deals on Home & Garden
THE BEST PRIME DAY DEALS ON COOKWARE & KITCHEN ESSENTIALS
Keurig K-Mini Plus K-Cup Pod Coffee Maker
Up to 70% off AeroGarden indoor smart garden systems
Up to 59% off Ninja blenders and air fryers
Up to 55% off Keurig coffee makers and kits
Up to 45% off Vitamix blenders
Up to 50% off Yeti coolers and drinkware
Up to 50% off Instant Pot, air fryers, coffee makers and more
Up to 41% off Rachael Ray, Hamilton Beach and more
Up to 32% off KitchenAid stand mixers and accessories
40% off SodaStream soda makers
Up to 37% off Amazon Basics home and kitchen products
30% off Stasher reusable silicone bags
30% off Blake Lively’s Betty Buzz sparkling non-alcoholic mixers
Up to 30% off All-Clad cookware
Up to 29% off GE Profile Opal ice makers
Up to 20% off Ooni pizza ovens and Le Creuset cookware
Stasher Reusable Silicone Storage Bags, 4-pk.
Tushy 3.0 Warm Water Spa Bidet Attachment
THE BEST PRIME DAY DEALS ON FURNITURE, DECOR, MATTRESSES & BEDDING
Up to 50% off Zinus mattresses and beds
Up to 76% off rugs from Safavieh, NuLoom and more
Up to 52% off Ashley furniture, mattresses and more
Up to 55% off Christopher Knight furniture
Up to 31% off furniture from Amazon brands
Up to 30% off Casper pillows and bedding
Up to 66% off Glamburg cotton bath towel sets
GLAMBURG Ultra Soft 8 Piece Towel Set
THE BEST PRIME DAY DEALS ON VACUUMS AND AIR PURIFIERS
Shark AV753 ION Robot Vacuum
Up to 70% off Blueair air purifiers
Up to 53% off Levoit air purifiers
Up to 50% off Shark vacuums, air purifiers and hair dryers
Up to 35% off Tineco cordless wet/dry vacuums
Up to 34% off Dyson vacuums, air purifiers and hair tools
Up to 50% off iRobot Roomba vacuums and more
Up to 51% off Bissell floorcare and air purifiers
Up to 45% off Roborock robot vacuums
eufy by Anker HomeVac H11 Cordless Vacuum
BLUEAIR Pure 411a Max Small Room Air Purifier
The Best Prime Day Deals on Luggage & Travel Accessories (READ MORE)
Samsonite 2-pc. Luggage Set
Up to 60% off Rockland luggage
Up to 40% off Delsey luggage
Up to 47% off Champion luggage, backpacks and accessories
Up to 57% off Samsonite and American Tourister luggage
Up to 32% off Amazon Basics luggage and accessories
Up to 47% off Baggallini handbags
Up to 37% off Level8 Grace luggage sets
Up to 25% off TravelWise packing organization cubes
Up to 30% off Wild One pet accessories
BAGAIL Digital Luggage Scale
The Best Prime Day Deals on Toys
Barbie Dream Closet Playset
Up to 83% off Funko Pop! figurines
up to 68% off Baby Alive, My Little Pony and more
Up to 65% off Disney toys and accessories
Up to 57% off LOL Surprise, Polly Pocket, Rainbow High and more doll brands
Up to 54% off learning and tech toys from Osmo, PlayShifu, Learning Resources and more
Up to 52% off Melissa & Doug toys
Up to 50% off Hot Wheels, Minecraft, Pokemon and more
Up to 51% off Fisher-Price, Mega and more
Up to 50% off Barbie dolls and accessories
Up to 48% off toys by Bakugan, DC, Star Wars, McFarlane and more
Up to 46% off action figures from Marvel, Star Wars and more
Up to 43% off Nerf, Hasbro and more
Up to 40% off PicassoTiles toys
Up to 33% off American Girl dolls
Up to 27% off board games
Magnetic Blocks-Build Mine Magnet World Set
Best of The Hollywood Reporter
