These Amazon Memorial Day Beauty Deals Will Hit Refresh on Your Summer Glam Routine
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The best way to spend a long, lazy weekend? Scoring serious beauty steals. Believe it or not, summer’s just about here, so it’s an excellent time to curate a complete summer beauty stash with essential sunscreens, illuminating bronzers, and nourishing hair care for the season ahead — especially during all of Amazon’s Memorial Day beauty deals. Seize the sales and shop these must-buy beauty goodies that are editor-tested and ready for you to Prime order today.
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Whether your summer beauty look leans into “clean girl” sensibilities, with hydrating serums, juicy lip glosses, and hair-slicking waxes, or your high-glam routine is in need of a little extra hold from waterproof mascaras, matte-finish foundations, and lip stains, Amazon’s one-stop shop for beauty buys is the best place to start over the holiday weekend. What’s in our carts? WWD Shop editors are hauling damage-free heatless curlers, skin-smoothing body scrubs, and tons of sunscreens for acne-prone skin to simplify summer routines — all of which we’ve put through extensive testing periods and have become mainstays in our personal regimens.
Below, we’ve rounded up the absolute best, tried-and-true Amazon beauty products and TikTok beauty products you can shop on-sale at Amazon for Memorial Day, plus standout picks from Alix Earle’s makeup routine and her curated Amazon storefront. Load up your makeup bag with these summer-proof and travel-ready recommendations — but hurry, these deals will be gone by the end of the weekend.
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Kitsch Satin Heatless Curling Set
$12.72 $18 29% off
WWD Shop editor Olivia Cigliano swears by Kitsch’s bestselling and TikTok-famous Satin Heatless Curling Set for a foolproof blowout with little to no effort. In her tested review, she reported, “This handy satin rod has become a holy grail in my hair-healing and styling routine. It’s super easy to apply, comfortable to sleep in, and leaves you with big, bouncy ringlets the next morning. I’ll never wake up early to curl my hair again.”
What testers say: “I am not good at doing my hair whatsoever (I’m more of a makeup person) so I was excited to try these and see if I could actually get nice curls without a curling iron, since I find them so difficult to use. This surprised me in the best way! I woke up to tight curls due to how tight I wrapped them. They looked gorgeous and held for a couple of days!! Absolutely love this product!!”
Price upon publish date of this article: $12.72
Eltamd UV Daily Tinted Face Sunscreen Moisturizer, SPF 40
$32.80 $41 20% off
This dermatologist-recommended EltaMD sunscreen is not only editor-approved, but it’s also beloved by celebrities like Drew Barrymore, Emma Stone, Hailey Bieber, Kourtney Kardashian, and the list goes on. WWD Shop’s beauty editor, Claire Sullivan, calls it a “daily staple” in her skin care routine, adding that she never leaves the house with out slathering the hydrating UV protector all over her face, neck, and hands.
What testers say: “This sunscreen is light, tinted, effective, non sticky, and non greasy! I’m buying another one now that I have tried it. I really like it alot!”
Price upon publish date of this article: $32.80
Wavytalk Pro Thermal Brush
$45.99 $51.99 12% off
There’s a lot of TikTok hype around the Wavytalk Pro Thermal Brush — but our testers agree that it’s certainly not for nothing. “I’m sold,” Cigliano said. “This handy tool fills a gap in my extensive arsenal of hair styling tools, because I can create a super speedy blowout on dry hair and expertly shape my curtain bangs in a matter of seconds. Plus, it’s small and multi-use for travel.”
What testers say: “I was hesitant on purchasing this brush and wondered if it truly would live up to the reputation it gets on TikTok. I am so glad I ordered it! It is much faster than any other blowout brush I have used. I have very thick hair that usually takes 45 minutes for a blowout, but with this brush it only takes 15 minutes. And even though it works faster, it seems to be gentler on my hair and the least damaging tool I have found. I am able to obtain better volume with this brush, my blowouts last longer, and it is easy to make touch ups. I would highly recommend it!”
Price upon publish date of this article: $45.99
Wonderskin Wonder Blading Lip Stain
$32 $54 41% off
Need a summer lip color that requires no touch-ups? Two editors strongly recommend the Wonderskin Wonder Blading Lip Stain that’s racked up a cult-following on TikTok. Read our in-depth review that deems the time-saving product “wow-worthy” for hours of natural-looking wear.
What testers say: “This is one of my all time favorite lip products! The stain really lasts for several hours, does not transfer, and leaves lips feeling soft. I find the applicator easy to use to get the perfect shape as well.”
Price upon publish date of this article: $32
L'Oreal Paris Makeup True Match Lumi Glotion
$13.98 $16.99 18% off
The secret to Alix Earle’s Miami glow? The bestselling Lumi Glotion from L’Oreal. Smear this all over your body for a sun-kissed sheen — “I wear this on bare skin during the summer for a little extra radiance,” said one WWD Shop tester.
What testers say: “I have been using this religiously for a couple of weeks now and it has totally cut my makeup routine in half. The coverage is great but still SUPER light weight. I’m also prescribed a lotion for my acne and rosacea so I will mix this in to that and I feel like it’s definitely help my skin even though I’m wearing makeup. This gives you a really nice glow and I have been recommending it to everyone.”
Price upon publish date of this article: $13.98
Samnyte Hair Wax Stick
$7.99 $9.99 20% off
For a slicked-back-and-snatched updo that’ll keep your hair off your shoulders in sweltering heat, the Samnyte Hair Wax Stick is an editor-certified secret weapon with nearly 30,000 five-star reviews. “This glues down all my flyaways and smooths my naturally curly hair,” says one WWD Shop tester. “I’ve sideswiped prestige pomades and oils for this affordable, no-budge bad boy.”
What testers say: “Samnyte Hair Wax Stick is a game-changer! Perfect for taming flyaways and controlling frizz. The non-greasy formula leaves hair looking sleek and polished. Easy to apply and works like a charm!”
Price upon publish date of this article: $7.99
Maybelline Super Stay Up to 24HR Skin Tint
$13.89 $17.99 23% off
This much talked-about TikTok drugstore foundation is seeing a significant price drop right now — and our editors recommend it for lightweight, skin-like finish. One editor calls it your ticket to “glass skin,” adding that it’s “easy to build, lasts all day, and offers great coverage for warm weather.”
What testers say: “It takes a lot for me to go through an entire bottle of foundation. This one I wear nearly every day! It is comfortable, long lasting and medium to buildable coverage. This is a true natural finish foundation. It is not matte, but not overly dewy. It sits right in the middle. It definitely competes with high-end foundations in my collection — I absolutely recommend this product!!”
Price upon publish date of this article: $13.89
L'Oreal Paris Makeup Voluminous Original Volume Building Mascara
$8.53 $10.99 22% off
This mascara is a gold-standard among celebrity makeup artists like Mario Dedivanovic. The affordable yet transformative formula deposits rich pigment and serious drama, though one editor was especially dazzled by its unique wand. “The soft, dense bristles instantly grab on to every little lash, creating a full-fanned out result,” Sullivan said in our best drugstore mascaras guide. “No smudging, budging, or raccoon eyes with this one!”
What testers say: “By far my favorite mascara! I am in love! So many mascaras are on the market but I keep coming back to this one. It doesn’t clump, smudge, or run. It will last all day in the Florida heat! Thats the number one reason right there I will keep buying it over and over again!”
Price upon publish date of this article: $8.53
Cerave AM Facial Moisturizing Lotion
$14.35 $19.99 28% off
CeraVe’s AM Facial Moisturizing Lotion is the Editor’s Choice recommendation in our roundup of the best face screen sunscreens for its affordable price point, skin barrier-supporting ingredients, and softening ingredients like ceramides, hyaluronic acid, and niacinamide. Deemed “featherweight, non-greasy, a breahtable,” this SPF protector will be a mainstay in your beach bag.
What testers say: “I’m really impressed with this face lotion! It includes SPF protection, which is a huge plus for me. The formula is lightweight, doesn’t feel greasy, and absorbs well into my skin. So far, it’s been fantastic, and I definitely plan on repurchasing it. Highly recommend for anyone looking for effective SPF skincare!”
Price upon publish date of this article: $14.35
Saie Glowy Super Gel Lightweight Illuminator
$25 $28 11% off
We rarely see this TikTok favorite on sale, so now’s your chance to save a few bucks and take it for a spin. Recommended by Alix Earle and one editor, this glow-booster is “sheer, smooth, and creates a lit-from-within bronzy glow when you mix it with moisturizers and complexion products.”
What testers say: “Looking for glowing skin? This gives the perfect sheen to your chest and face. I love how it goes over my foundation without any problems.”
Price upon publish date of this article: $25
Maybelline Fit Me Dewy + Smooth Liquid Foundation
$8.62 $10.99 22% off
The top-rated Maybelline Fit Me Dewy + Smooth Liquid Foundation came recommended by a beauty expert for our list of the best drugstore foundations, so we rolled up our sleeves and tested it out for several months. The takeaway? “Hydrated, dewy coverage that looks like skin,” said one editor. “It allows my freckles to shine through while still evening out my skin tone, and feels especially lightweight when I want to opt out of heavy complexion products.”
What testers say: “I have tried many foundations from expensive to cheap! This one is definitely one of the best ones! It’s smooth, hydrating, smells great and looks natural! I wear it everyday! It even knocked out some of the more expensive ones I wear! Stays on all day and doesn’t cause pimples! Highly recommend!”
Price upon publish date of this article: $8.62
Bed Head Wave Artist Deep Waver
$21.40 $32.99 35% off
Beachy waves are in for summer — at least according to the Met Gala red carpet. One editor’s used this deep waver from Bed Head for years to achieve the ethereal texture, saying, “This is my go-to tool when I have no idea how to style my hair. It heats up fast and can complete a whole head of hair in just 15 minutes. It lasts all day with no hairspray!”
What testers say: “Love this thing, it works so quickly and easily. I’m SO lazy when it comes to my hair and I order tool after tool and never use them because they take too much time and effort. This thing is awesome.”
Price upon publish date of this article: $21.40
NYX Professional Makeup Butter Gloss
$15 $18 17% off
Cigliano’s purse is never without her collection of Nyx Butter Glosses — and she tells you all about in her full review here. Here’s the skinny: “It infuses heavenly hydration, glides on smooth like butter, and leaves lips softer after it wears off. It’s a reliable lip gloss you can reapply without a mirror, and the wash of color looks divine even without lipstick or lipliner.”
What testers say: “I LOVE this stuff. It’s not sticky and lasts a substantial amount of time. I don’t think I’ll ever go back to lipstick (or try any other type of gloss for that matter).”
Price upon publish date of this article: $15
Bio-Oil Skincare Body Oil
$10.26 $13.59 25% off
One WWD Shop tester recommends Bio-Oil’s body oil to reduce the appearance of scars and add healthy hydration to the skin: “I used this to reduce the appearance of a scar after surgery, and after regular use, I saw visible improvement. It’s so light in texture and doesn’t feel greasy.”
What testers say: “I read reviews about people using this for stretch marks but i bought this as a face oil to do facial massages with. I have acne-prone skin and this does not clog my pores. It smells fresh and light, super moisturizing.”
Price upon publish date of this article: $10.26
L'Oreal Paris Makeup Infallible Lightweight Foundation
$11.92 $16.99 30% off
Looking for full-coverage that won’t budge in the summer heat? L’Oreal’s Makeup Infallible Lightweight Foundation will be your best friend. One editor says, “this is the best matte drugstore foundation we tried through every round of testing. It conceals my blemishes and redness, and gets bonus points for included SPF 25 and 24 hours of staying-power.”
What testers say: “My skin is oily/combination and I’m an older woman with wrinkles, so it’s hard to find a foundation for both of my concerns. Found it! This foundation doesn’t accentuate wrinkles, os great for my skin type, and stays on all day too! I get best results applying with a makeup brush and setting powder on top.”
Price upon publish date of this article: $11.92
Physicians Formula Murumuru Butter Bronzer
$13.48 $16.49 18% off
The Physicians Formula Murumuru Butter Bronzer skyrocketed to TikTok fame when Sofia Richie wore it on her wedding day for naturally radiant glow, but one editors was one step ahead of the hype. “When summer rolls around, this skin-finisher returns to my makeup bag like clockwork,” says Cigliano. “It deposits such a beautiful, halo glow that remarkably smooths the skin. It’s a foolproof product to dust on for bronze sheen that never looks orange”
What testers say: “I randomly saw someone use this in their makeup routine and bought it. First of all, it smells SO good. It smells like the beach and I literally get excited to put it on. It goes in so smooth. If I want just quick no-makeup makeup look, I’ll do a light layer of a light coverage foundation and this bronzer and I feel great. A little sun-kissed and like I have a natural IG filter on. Truly love it! Did I mention how good it smells!?”
Price upon publish date of this article: $13.48
Drybar Buttercup Blow Dryer
$139 $199 30% off
Looking for a hair dryer that can do the job in “record time.” Our testers found that the Buttercup Blow-Dryer from Drybar deposits powerful airflow, without drying out strands. It’s rarely on sale — so snag it before the deal is gone for good!
What testers say: “Normally I don’t blow dry my hair, because it takes forever. But with this blow dryer I can give myself the perfect blowout in 10 minutes — TOPS! It has multiple different settings and the cold blast at the end really locks in the volume on my hair. Love this entire brand. Worth the splurge.”
Price upon publish date of this article: $139
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Meet the Author
Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes and edits shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. At WWD, she regularly reports on exciting shopping sales events from top brands and retailers.
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