Amazon Gets in the Subscription Service Game
Shaking up the retail market, subscription services have installed a new asset for brands to reach consumers regularly. Amazon is aiming to support said services with the debut of its Subscription Marketplace, which provides order and price management functionality.
Subscribe With Amazon rolls out new opportunities for businesses to reach a targeted audience through features like familiar discovery and research prompts. The venture allows subscription providers to offer a variety of payment models ranging from introductory, monthly and annual variations. By participating in the marketplace, consumers are able to investigate Amazon Prime benefits and deals.
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“Over the years, Amazon has gained extensive experience in the memberships and subscriptions space, innovating across programs like Prime and Kindle Unlimited,” said Lovina McMurchy, general manager of Subscribe With Amazon. “Today, we’re excited to extend our selection by offering subscription businesses a self-service way to make their subscriptions available to millions of Amazon customers.”
The self-service tools of Subscribe With Amazon allow providers to manage pricing and optimize the technology’s straightforward APIs to receive new orders and updates.
Shoppers are able to manage programs through the segment. Amazon Prime is pushing current members to explore subscription services with exclusive deals and benefits. For example, Prime members have access to a 50 percent discount on Texture, a digital hub for collating magazines.
Participating businesses range from eMeals, Fitbit, Creativebug, Dropbox and SlingTV among others.
Brands and new services have implemented subscription programs to capitalize on consumers’ priority for personalized and efficient shopping journeys. According to a survey that polled more than 500 shoppers conducted by Shorr Packaging, 58 percent of consumers are enrolled in at least one delivery subscription — 28 percent receive at least two boxes on a monthly basis.
As these numbers continue to grow, Amazon stands to benefit hugely from its new endeavor as shoppers seek consolidated and streamlined approaches to organizing subscriptions. What’s more, Amazon’s access to new consumer segments will contribute to more refined and heightened data collection for the development of future business strategies.
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