These Black Friday Baby Deals Are Insane

woman pushing stroller on baby aisle in store
Black Friday Baby Deals for 2022 FREDERIC J. BROWN


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Retailers like Amazon, Walmart, Wayfair, and more may have started their Black Friday sales earlier this week (or month), but that they've saved the best deals for Black Friday. And, let us tell you: the baby and maternity deals to be had are really good. With everything from strollers and car seats to clothes and bottles on sale, it's possible to completely stock up on your new addition's necessities or Christmas presents right now.

We've scoured the web for the best sales on baby essentials for Black Friday and Cyber Monday and rounded up the deals that can't be missed below. Be sure to bookmark this post and continue to check over the weekend as these deals are ever-changing!

The Best Black Friday Baby Deals


UPPAbaby will have select strollers 20% off.

11/24 through 11/29 the UPPAbaby® VISTA V2 Stroller in Stella and UPPAbaby® CRUZ® V2 Stroller in Stella will be 20% off.

Chicco will have sales starting on Thanksgiving Day.

Starting 11/24 through 11/25, Chicco will have 20% off and free shipping sitewide. From 11/28-12/4, they'll also have 20% off sitewide.

Starting Thanksgiving (11/24) through 11/27, BUYBUY BABY will have 20% off consumer favorites from Chico, including the KeyFit 30 ClearTex Infant Car Seat in Pewter, the OneFit ClearTex All-in-One Car Seat in Obsidian, the Corso Primo ClearTex Travel System in Aspen, and many more.

From 11/27-12/03, the Bravo LE Travel System 2.0 in Driftwood will be on sale at Target for $379.99, down from $499.99.

Hanna Andersson's sale begins 11/15.

Currently, the popular clothes brand has 50% off everything, including their best-selling family pajamas.

Rylee + Cru is offering 30% off the entire site.

From 11/23 through 11/28 shoppers can use the code BLACKFRIDAY20 for 30% off the entire site.

Lalo is running their biggest sale of the year beginning on 11/15.

The minimalist-style brand will have up to 40% off sitewide 11/15 through 11/29. It includes best-sellers like The Chair, on sale for $210 along with a free First Bites Full Kit (which is also on sale for $45); The Play Gym, on sale for $95; and The Play Kitchen, on sale for $100 off, making it just $295.

Gerber Childrenswear will run doorbuster deals through 11/26.

The sale includes baby clothing favorites like holiday footed pajamas for $5, multi-pack bodysuits starting at $7, long-sleeve dresses for $8, sweaters for $12, and 5-pack caps for $5.

Guava Family's Black Friday/Cyber Monday sale begins 11/14.

Beginning 11/14 through 12/3 Guava Family will host their Black Friday/Cyber Monday sale with $100 off Roam Strollers, including the Roam Crossover Stroller, the Roam Stroller + Everyday Essentials Set, the Roam Stroller and Adventure Travel Set. They'll also have $30 off the Lotus Travel Crib and Bassinet Sets, including the Everyday Essentials Set, the Adventure and Travel Set, the Lotus Bassinet Kit and Travel Crib, the Essentials Set, and the Ultimate Set.

Owlet's Black Friday sale will begin on 11/20.

The best-selling Dream Sock will be $80 off, making it just $219. Cam 1 will be $20 off, making it $99 and Cam 2 will be $50 off, making it just $219. For Cyber Monday, the brand will the Dream Duo 1 on sale for $289 and the Dream Duo 2 on sale for $319, both with a free travel case.

MAM will have best-selling pumps and sets on sale on Amazon.

Starting 11/23 through 11/28, select MAM products will be on sale on Amazon, including $15 off the 2-in-1 Double Electric Breast Pump, $5 off the Grow with Baby Gift Set, and $5 off the Matte Essentials Gift Sets.

CuboAi products will be on sale on Amazon now.

Now through 11/29, CuboAi will have best-selling products on sale on Amazon. These will include the Sleep Safety Bundle, on sale for $329 from $49, the Smart Baby Monitor stand set, on sale for $221 from $299, and the Smart Baby Monitor wall mount, on sale for $159 from $199.

Medela is offering a 20% discount on select products.

On Amazon, Medela is offering 20% off on the following from 11/24 through 11/28:

On Buy Buy Baby, Medela is offering a 20% discount from 11/24 through 12/5 on the following products:

Bombi is offering a free accessory pack with stroller purchase.

Beginning on Black Friday, Bombi will include a free All-in-1 Accessory Pack with purchase of their Bēbee stroller.

Posh Peanut currently has 40% off sitewide.

The 40% off sale will run through 11/13 and includes all clothes on the Posh Peanut site.

Starting November 23rd through the 27th, the brand will run their Buy More Save More sale, and will end their Black Friday/Cyber Monday sales on the 28th with special doorbusters.

Slumberkins will have up to 50% off sitewide.

From 11/22 through 11/28, stuffed animals and book boards from Slumberkins will be available up to 50% off on their website. They'll be 20% off on Amazon from 11/24 through 11/28.

MamaLux has 20% off and free shipping.

Breast-feeding friendly loungewear brand MamaLux has 20% off and free shipping from 11/25 through 11/28.

Healthybaby has deals starting this Sunday.

Shoppers can get 15% off sitewide now. From 11/24 through 11/29 shoppers can get free shipping in addition to 15% off sitewide.

Willow has best-selling pumps on sale.

Shoppers can get the Willow Go Pump and the Wearable Breast Pump 3.0 for 20% off 11/17 through 12/5.

Natalist is offering their biggest discount ever.

From 11/18 through 11/29 shoppers can get Natalist's biggest discount ever: 25% off sitewide with code BFCM22. Certain exclusions.

Kibou will have 15% off and free shipping sitewide.

Kibou, the popular minimalist diaper bag brand, will have 15% off and free shipping sitewide 11/17 through 11/28. For Giving Tuesday (11/29) they're offering 10% off and 10% to charitable partner Hour Children.

Kindred Bravely is offering 30% off or more sitewide.

Shoppers can get 30% off or more sitewide starting 11/24 through 11/28.

Nutured 9 will have 20% off all gift boxes with code.

From 11/19 through 11/28 the luxury maternity gift brand Nutured 9 will have 20% off all gift boxes with code JOY at checkout.

The Tot is offering up to 60% off best-selling brands.

The Tot has a variety of deals running for Black Friday, including:

  • HART + LAND | 40% Off Holiday Prints & 40% off Bamboo Collection, (11/14–12/12), and 40% off Rib Collection (11/8–12/14)

  • Tiny Harlow | 30% Toys (11/21–11/28)

Belly Bandit will have 25% off sitewide.

Starting 11/23 through 11/27 shoppers can get 25% off sitewide with code BBFRIDAY.

Is Black Friday a Good Time to Buy Baby Necessities?

Short answer: YES! We rarely see prices lower than we do on Black Friday when it comes to baby essentials like strollers, car seats, cribs and more.

Why? Baby essentials don't really fit into many other big sales holidays, such as Labor Day. Also, many essentials are still only sold through the brand's own website and not third-party retailers that would participate in sales holidays like Amazon Prime Day/Early Access Sale. If you're looking for a specific brand for your stroller or car seat, now is an especially good time to buy.

The Best Black Friday and Cyber Monday Deals

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