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Don't get us wrong, while we greatly value the opinions of friends and family, there is one source of feedback that trumps all others: Amazon reviews.
Whether we're after unfiltered opinions of pricey skincare products or wavering on whether an Instant Pot is actually worth it (spoiler alert: it is), if you can say one thing of Amazon reviewers, they never lie.
Described by one such reviewer as the "best cosmetic product I have ever used" Aztec Secret Indian Healing Clay has earned thousands of five-star ratings on Amazon Canada — along with countless celebrity endorsements.
SHOP IT: Amazon, $18 (originally $20)
Made of 100% per cent natural calcium bentonite clay, one of Amazon's best-selling beauty products can be used for anything from a hair, body, and face mask to soothing a pesky bug bite.
At two pounds, this jumbo-sized version offers twice as much product as the original size product. It also offers better value for your dollar, since the original bottle normally retails for $12.
Mixed with equal parts of apple cider vinegar or water, the powdered calcium bentonite clay transforms into a smooth paste that, according to reviewers, will zap pimples, brighten skin, reduce inflammation — and remove toxins.
"This facial mask will rejuvenate you, it will make you look younger," reads one review. "It will not only cleanse you of all dirt and make you clean literally, but it will also cleanse you of all sins and leave you figuratively clean of the mind, body and soul."
"I woke up with a large 'under the skin' pimple on Sunday morning that was painful to the touch," writes one shopper. "I put the mask on for 10 minutes Sunday night, and once I washed it off, the pimple was gone!!! This type of pimple, for me, usually lasts days at the very least. This stuff is magic."
According to the brand, when using the clay as a face mask, it's natural to feel a pulling and tightening sensation; additionally, any redness will usually disappear within 30 minutes.
"This product is the best cosmetic product I have ever used in my life. I am in disbelief at the results," reads one five-star review. "It's extremely dramatic. I've never used a mask this good in my life. [...] My skin was entirely smooth like I had just had Botox, fillers, and laser resurfacing. Lifelong customer."
Aztec Secret Healing Clay is a welcome respite to other costly face masks. For less than $20, what do you have to lose?
The reviews quoted above reflect the most recent versions at the time of publication.