Amanda Gorman Made Searches for Red Headbands Jump 560%, Says Lyst
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LONDON — As the world is gradually coming out of lockdowns, there is pent-up demand for items beyond loungewear, according to fashion shopping platform Lyst’s latest quarterly report.
In the first three months of 2021, demand for “night out” pieces spiked. Searches for high heels and dresses went up by 163 percent and 222 percent, respectively quarter-on-quarter.
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The U.S. presidential inauguration also drove fashion sales, data from Lyst showed. Bernie Sanders’ Burton Edgecomb jacket was the ninth most searched men’s product. Overall searches rose 96 percent for the brand.
Meanwhile, demand for red headbands increased by 560 percent after national youth poet laureate Amanda Gorman wore a Prada version to the ceremony.
In the hottest brands ranking, Gucci retained its top position. Lyst cited strong online demand, and its “ability to create brand moments which resonate with digital audiences.”
A monogrammed jacket from Gucci’s The North Face collaboration was the hottest women’s product in the quarter.
Nike moved up from ninth place last quarter to the second spot. Lyst said the brand was “buoyed partly by seasonal demand for fitness wear,” but also by the launch of its first hands-free sneakers.
LVMH Moët Hennessy Louis Vuitton’s Dior and Louis Vuitton secured third and seventh places, respectively, for their debuts in the ranking. The platform said it previously excluded them because of their distribution model, but the strong demand for pre-owned items from both brands makes them “impossible to ignore.”
At the same time, pre-owned Hermès bags saw a 430 percent increase in the quarter, and the pre-owned Kelly bag is the second most sought after women’s product. Searches for pre-owned luxury watches also rose by 47 percent throughout the quarter.
Balenciaga(-2), Moncler(-2), Prada(-1), Bottega Veneta(-1), Saint Laurent(-3), Versace(-3), Fendi(-3), Valentino, Alexander McQueen(-1), Loewe(-1), Balmain(-3) and Stone Island(-1)’s rankings fell slightly, while Off-White (-6), Jacquemus (-5) and Valentino (-5) saw a steeper drop. Burberry and Givenchy’s places did not change compared to last quarter.
The brand rankings for the quarter, which was calculated by Lyst’s algorithm that filtered more than eight million items by volume of social media mentions, searches, page views, interactions, and sales across thousands of online stores, are:
Women’s Products
The North Face x Gucci GG canvas bomber jacket
Hermès pre-owned Kelly bag
Bottega Veneta Lug boot
Prada re-edition 2005 nylon bag
The Attico Devon mules
Prada satin headband
Nike Go FlyEase racer
Adidas x Ivy Park monogrammed bucket hat
Rolex pre-owned 40mm Submariner
Nensi Dojaka asymmetric mini dress
Men’s Products
Adidas Yeezy 450 sneakers
Moncler Gui vest
Prada logo bucket hat
Nike Dunk Low sneakers
Arc’teryx Beta AR jacket
Brunello Cucinelli button-down denim shirt
Patagonia Classic Retro-X fleece jacket
Salomon XT-Wings 2 Advanced sneakers
Burton Edgecomb jacket
Rick Owens Geobasket sneakers
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