Get the 'I Am Kenough' Hoodie From 'Barbie' Before It's Gone

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Barbie is, without a doubt, the biggest movie this summer. Greta Gerwig's film about Mattel's famous doll and her existential crisis has fans running to the theater (some before or after they watch Oppenheimer). Starring Margot Robbie and Ryan Gosling, the movie (without spoiling too much) is an exploration of the doll's impact on the world, and how Barbie fits into contemporary society.

And the film's success is due in no small part to the various brand collaborations and marketing done leading up to the film's release. Makeup brands, video game companies, and more have joined in on the excitement around Barbie. And even now that the film is out, the merch tie-ins are still going.

The "I am Kenough" hoodie is featured in the film, and it's incredible. Why is it such an iconic piece of clothing, you might ask? Well, without giving too much away, it's part of a pivotal moment toward the end of the film. And, of course, Ryan Gosling looks great in it. It only makes sense everyone would want to wear a version of it too.

But due to its popularity, it may be hard for you to snag the real thing. So, we've got the place you can get the original, while also showing you a fashionable alternative in case you miss out on the initial frenzy. Regardless, you'll look great, and everyone will know you're "Kenough". Here's where to snag that hoodie.

Where Can You Buy the "I am Kenough" Hoodie?

Mattel currently has a preorders available for the "I am Kenough" hoodie, and plans to ship them on or before September 29. It costs $60. That may be a while away, but that doesn't mean you should wait to purchase. As more moviegoers head out to see Barbie, it's likely demand will only increase.

Is There An "I am Kenough" Hoodie Alternative?

If the Mattel version sells out or is put on backorder, there's another legitimate option. Walmart is currently selling a "I am Kenough" hoodie as well. The difference is in the texture of the clothing. Mattel's hoodie has a fuzzy exterior, while Walmart's is more of a standard hoodie look. But if you're not willing to put down $60 for the top, Walmart is selling their hoodie for $25, and you can get it right away. No wait.

Get either one before they're all gone.

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