By Avery Matera. Photos: Getty Images, Courtesy of Brand.
Wondering how Allison Williams decides what to wear in the morning? She let us in on a little style secret: “I basically start from the shoes up when I get dressed, because it’s a nice way to build an outfit. It’s looking in the mirror and saying, ‘who do I want to be today for myself—not for anyone else?’ I think it all comes down to being able to look and feel the way that you want to. I think that, not dressing for anyone but yourself is kind of the most empowered way you can go into a day.”
Fitting words for International Women's Day, which is when we got to chat with Williams at an event hosted by Keds (she's the face of the brand!) called Be Bold for Change—a day of bespoke activations showcasing the power of art, creativity and self-expression to inspire change and bring forth gender equality. Williams is the face of Keds' recent female-centric push.
Keds is so much more than the sneaker brand you remember from your childhood. Sure, they still have those white canvas slip-ons in constant stock (which we, for one, suggest you add to your classic sneaker rotation asap), but they’re also using their voice to incite change for women around the world. Keds even rolled out a new slogan last year in celebration of their 100th birthday, reminding us that they have been “Ladies first since 1916.” And, what’s more, are currently partnering with Create & Cultivate—a movement for women looking to create & cultivate the careers of their dreams—to profile 100 women who are “redefining the future of the world’s workplace” and remind us all that women can truly rule the world. (You can see the full list of honorees here).
While Williams admittedly was first excited about getting involved with Keds because of her love of their shoes (because, who doesn’t love a classic pair of sneaks?), it quickly stemmed beyond that. She told us, “What am amazing company—one that’s 100 years old and for 100 year has been giving women opportunity to look cute while still being comfortable in their shoes. To be working with one [company] that’s stood for one thing from the very beginning is pretty special.”
This story originally appeared on Glamour.
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