The finale at Myra Swim’s show. (Photo: Getty Images)
From July 14 to July 18 Miami transformed into a massive hub showcasing the finest in swimwear design. It was all situated within a small radius surrounding the W South Beach Hotel — where the SWIMMIAMI shows took place. Editors, buyers, designers, and models from across the country tricked in and out of the venue to witness the latest in what’s ahead for swimwear.
SWIMMIAMI showcased a myriad of designers from both fresh, newly minted designers to veteran brands – including Gottex, Hot-As-Hell, Issa De’ Mar, Yandy.com, Myra, San Lorenzo, and many more.
The scene couldn’t have been more picturesque. The runway lay atop the W South Beach’s very sizable infinity pool – stretching across it to appear as though the models were gliding across the water as they strutted down the runway. Beautiful, soaring palm trees served as the venue’s backdrop and the famous Miami South Beach waters were just on the other side.
The runway at MIAMISWIM. (Photo: Getty Images)
Other designers, such as Yandy.com, opted for a daytime brunch soirée to showcase their new expanded private label swimwear collection.
Yandy.com’s bright and colorful swimwear perfectly complemented the sunny Miami day. (Photo: Getty Images)
Unlike fashion week attendees you would normally see in New York, London, Milan or Paris, Miami attendees embraced the breezy, laid-back atmosphere and were spotted wearing linen caftans, white-silk jumpsuits, and floral maxi dresses. Barely anyone was in black. As a New Yorker, it was refreshing to see so much color!
Notable attendees included: Brody Jenner (son of Caitlyn Jenner), Scott Eastwood (son of Clint Eastwood), and Caroline Vreeland (great-granddaughter of the late Diana Vreeland).
Brody Jenner and his fiancé, Kaitlynn Carter. (Photo: Getty Images)
This year, designers showcased a variety of designs – varying from color-blocked one-pieces, avant-garde floral looks to bikinis featuring cut-outs and other swimwear that blurred the line between what could be swimwear or athleisure.
Model from the Myra Swim show. (Photo: Getty Images)
A look from the Gottex show. (Photo: Getty Images)
Model from the Issa De’ Mar show. (Photo: Getty Images)
One of the shows that showcased the most diversity in casting was Hot-As-Hell. Although the show featured some controversy over its inclusion of young female children as models – it can be applauded in its efforts to show women of all colors, ages, and shapes (including visibly pregnant women) on the runway. Caroline Vreeland was a special guest performer, opening the show with her stunning rendition of Peggy Lee’s “Fever.”
Caroline Vreeland performing a cover of Peggy Lee’s “Fever.” (Photo: Getty Images)
Finale at the Hot-As-Hell show. (Photo: Getty Images)
One of the skilled ballet models at Hot-As-Hell. (Photo: Getty Images)
An older model takes the runway at the Hot-As-Hell show. (Photo: Getty Images)
A pregnant model shows confidence in her body at the Hot-As-Hell show. (Photo: Getty Images)
Children take the stage during the Hot-As-Hell show. (Photo: Getty Images)
Even though IMG pulled out as a sponsor of Miami Swim Week for this year, SWIMMIAMI continued to thrive through the support of LDJ and Siegfried’s Basement LLC (SBI). Through their partnership – they created the SWIMMIAMI platform for designers to show their new Spring/Summer 2017 collections. Needless to say, it was a huge success.