Alix Earle and Hailey Bieber Are Twinning in All Black at OBB Studios Launch Party

obb media launches obb studios in hollywood
Alix Earle and Hailey Bieber Are Twinning in BlackJerritt Clark - Getty Images
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TikTok's fav it-girl Alix Earle is spreading her socialite wings beyond the clock app. She was spotted in LA at an OBB Studios launch party with none other than the Rhode beauty brand founder, Mrs. Bieber herself. Alix wore a black Alexander Wang off-the-shoulder mini dress with black thigh-high feather-trimmed boots and a silver bedazzled bag with matching feathers to tie the look together. Her makeup for the night was a full glam smokey eye moment. She posed for the camera with Hailey, who also wore an all-black ensemble — pairing a square neck top with floral print pants, a chunky gold buckled belt, and pointy-toe heels. Hailey's hair was pulled back into her signature, sleek bun.

obb media launches obb studios in hollywood
Jerritt Clark - Getty Images

ICYMI, Alix rose to fame and gained millions of followers in a matter of months thanks to her *iconic* GRWM vids. Alix is a University of Miami senior who gives storytimes and life updates while she does her makeup. Her viral makeup routine has caused Sephora and Ulta stores to constantly sell out of items that Alix uses like Drunk Elephant's Glow Drops, or Rare Beauty's liquid blush in the shade "Happy." Beauty influencers all across TikTok are also posting their own vids trying out the "Alix Earle Makeup Routine."

Alix posted a GRWM from the night of the event where she got dressed in the chic party look that was picked out by celeb stylist Maeve Reilly (who also styles Megan Fox). Two days later, the influencer posted a GRWM for her first day of classes back at the University of Miami. "How are you hanging with Hailey Bieber on the weekend and going to college classes two days later?! What is your life!" a commenter wrote. Alix replied, "Hannah Montana effect." Another comment said, "party with Hailey on the weekend and umiami in the week." We love that for her.

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