Alicia Keys told In The Know why she thinks TikTok is so important for our generation

“I like that there’s so much access to being yourself and figuring out who that is.” - Alicia Keys

Video Transcript

ALICIA KEYS: And this current generation, too, is like-- it's all about being you.

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I definitely think that all the platforms are really powerful mediums and ways to connect, 'cause considering that, 10 years ago, like, there was just not that level of personal, one-on-one connection, an artist could not literally just reach out to millions of people just like that.

That's really my strength. My strength is connecting with people in a genuine way. And it's my-- it's one of my favorite things to do, really. I love that we're able to know each other. And so there's something so powerful about this and so powerful about the opportunity to communicate. And so I do enjoy finding my way in to these different places. And sometimes it takes me a minute. I'm like, wait. What makes sense for me?

The cool thing is, there's really no restrictions. There's no rules. And I think that's actually what's so cool about this current space that we're in. It's all about finding the way to do it and do it in an interesting way. I like it. I like that there's so much access to being yourself and figuring out who that is. So I'm with it. I really am.

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