ALDI Launches New Inflation-Friendly Wine Collection
Hear Ye Hear Ye, Aldi is not looking out for your pocket book, but also the quality level of the wine you enjoy! The German discount supermarket chain just launched a premium wine collection under their ‘Specially Selected’ label with all bottles coming to shelves under $15, and most under $10! The success of their in-house brand with pantry essentials, breads, snacks, frozen foods, and even coffee inspired the expansion into top quality wines from the most-purchased regions around the world. The wines are selected from longtime partners in those unique wine regions including Napa Valley (California), Côtes de Provence (France), Uco Valley (Argentina), Marlborough (New Zealand), Alto Adige (Italy), Rioja (Spain), and many more.
The Specially Selected Wine Collection is the culmination of 40+ years of experience ALDI has sourcing wine globally, partnering with more than 150 wineries from around the world. All ten bottles were thoughtfully selected by ALDI from longtime partners in distinctive regions including Côtes de Provence, Uco Valley and Marlborough, as well as new partners from respected vineyards in Rioja and Barossa Valley.
“Whether it's the perfect expression of what Napa Valley has to offer, or an ancestral vineyard nestled in the south of France, the Specially Selected Wine Collection gives consumers a premium tasting experience without the added costs,” said Director of National Buying, Arlin Zajmi. “With the holiday season approaching, these wines are the perfect complement to special occasions like Friendsgiving, holiday parties and birthdays, offering guests a global getaway from the comfort of home.”
In recent years, ALDI has seen double-digit growth on wine sales, and the launch of the Specially Selected Wine Collection is meant to meet shoppers’ increasing appetite for premium items. The new collection joins the existing ALDI award-winning wine assortment of more than 110 items that are on shelf at any one time. To date, Wine Enthusiast has named seven ALDI wines as Best Buys, with ALDI Peaks and Tides Chardonnay scoring 91 points among reviewers.
New Specially Selected wine offerings available year-round include:
• Argentina: Uco Valley Malbec - $7.99
• Italy: Alto Adige Pinot Grigio - $9.99
• France: Côtes de Provence Rosé - $9.99
• New Zealand: Marlborough Sauvignon Blanc -$9.99
• California: Napa Valley Cabernet Sauvignon - $14.99
New offerings available this season include:
• Spain: Rioja Reserva - $8.99
• Australia: Barossa Valley Shiraz - $9.99
• Italy: DOCG Prosecco - $10.99
• France: Sparkling Brut Rosé - $10.99
• Canada: Icewine - $14.99
Additionally ALDI has launched their new Specially Selected premium cheese line! Wouldn't you know it, the Specially Selected Wine Collection perfectly complements Specially Selected premium cheeses. An assortment of seven cheeses are available for under $5 and range from a well-balanced, earthy Farmhouse Blue Cheese Wedge, to a rich Burrata made from fresh milk, to the award-winning delicate flavored Mobay.
ALDI's 'Specially Selected' Mobay cheese
