Yahoo Life Shopping
Why you can trust us

We independently evaluate the products we review. When you buy via links on our site, we may receive compensation. Read more about how we vet products and deals.

20 cult-fave beauty products for head-to-toe gorgeousness — from $5

beauty products
Treat yourself to beauty deals for less than $20! (Photo: Amazon)

Hello, Beautiful! Just checking in to remind you that you do not have to shell out big bucks to Big Beauty to look gorgeous. Savvy shoppers have found a slew of transformative, high-quality products for next to nothing at Amazon, and they're baring all in their reviews. We've rounded up everything from do-it-all products that solve wrinkles and pimples to an all-in-one makeup stick — and a slew of cult faves you never knew existed (shout-out to the pimple patches and peach-fuzz eraser). We've even included a few A-list-approved affordable finds, including Meghan Markle's go-to mascara and the body oil the Kardashians love. There's nothing here over $20 — and you can even score some gems for as little as $5. So stop paying up and see what all the fuss is about.

Quick Overview
See 30 more

Meghan Markle swears by this affordable Maybelline mascara and even introduced it to her makeup artist. Over 83,000 five-star reviewers agree with her on this one.

$8 at Amazon

“Meghan actually introduced me to a drugstore mascara, Maybelline Lash Sensational Mascara. I keep it stocked in my kit now at all times, thanks to her," Markle's former makeup artist Lydia Sellers told Hello. "This mascara really helps to amplify your lashes and polish off the entire look. It's great for full volume and lengthening, the formula is super hydrating. I love how it builds, and that the price point is accessible for all budgets.”

PSA: Mascara does not have to be expensive to be effective. At five bucks, this crazy-popular mascara gives the false-lash effect of your dreams. We love it, and so do the 232,000 people who've blessed it with a five-star rating.

$5 at Amazon

"I am constantly looking for the perfect mascara and I think this is the one," wrote one shopper. "The price is outstanding and it does everything I want it to do. No flakes or smudges. Easily removed and make my lashes look so much thicker. I don't need length as much as I do fullness."

The go-to long-lasting lipstick of Beyonce's makeup artist, Sir John. He uses this on her regularly for red carpet events. It's a lightweight lippie that pairs the color impact of a lipstick with the soft texture of a stain.

$5 at Amazon

There are 21 shades to choose from, so you shouldn't have any trouble finding your perfect match.

Loved by over 19,000 shoppers, these affordable sponges allow base makeup to glide on and can also blend powders, blushes and even eye makeup. The three-point design allows for effortless application anywhere on the face.

$8 at Amazon

One five-star reviewer said, "Let me tell you… this is by far the best beauty blender! Inexpensive and of great quality! I live this product because it always blends my makeup perfectly."

This Ayurvedic oil acts as a natural moisturizer to add shine to the hair. It keeps flakes at bay and treats the scalp to promote hair growth. Over 2,700 five-star fans love it, with one calling it "better than Rogaine."

$15 at Amazon

"My friend recommended trying this oil since I was looking for something to help me with hair growth and overall healthy hair. I bought it and use it once/twice a week overnight and I have seen a great result. My hair feels healthy and hydrated as well as my scalp is not itchy or flaky," said one reviewer.

Cracked heels? This top-rated cream is the remedy, according to more than 58,000 shoppers. It gives new life to irritated tootsies — and it works fast. Apply the concentrated cream right after your shower for quick results.

$11 at Amazon

"I love this stuff," raved one user. "I had terrible dry, cracked heels and deep, painful fissures. I used this every day, twice per day (morning and night) and in a week, my heels did a complete 180. I also used a pumice stone a couple of times during this time. No more dryness or cracks and the fissures are mostly healed and my feet are soft and healthy looking. I regret not taking a before photo because the transformation is amazing."

The concept of a jade roller, but with icy coolness to reduce those puffy eyes and blotchy cheeks. The roller is detachable, so you can pop it in the freezer for when you need its palliative power.

$8 at Amazon

The beloved roller comes in 10 pretty colors and it has over 1,300 rave five-star reviews from happy shoppers.

Sure, it looks a little weird, but this tiny tool can actually help stimulate hair growth. The waterproof brush gently massages your scalp with the silicone bristles. More than 106,000 five-star reviewers on Amazon swear by it.

$7 at Amazon

The device is made with soft silicone “bristles” attached to an ergonomically designed handle. It promises a deep clean while gently exfoliating your scalp without scratching it, and works on nearly all hair textures and lengths.

Anti-aging pumpkin, nourishing honey and exfoliating glycolic acid combine in this mask to smooth and brighten your complexion.

$16 at Amazon

This popular face mask combines boasts glycolic acid to remove dead skin cells, vitamin C to brighten skin and nourishing manuka honey to keep your skin feeling ultra-soft. Even better, the ingredients are all hypoallergenic, organic, vegetarian, and cruelty-free.

A whopping 137,000-plus shoppers swear by the Schick Hydro Silk not only as an eyebrow razor but also as a tool for dermaplaning and scraping away pesky facial hair. It's a No. 1 bestseller in two categories!

$6 at Amazon

There's more to this tool than meets the eyebrow. Fans swear by it for brow-shaping/grooming, dermaplaning, and shaving away peach fuzz.

This best-selling serum is packed with powerful ingredients like retinol, licorice root extract and niacinamide that work together to brighten and refine skin.

$15 at Amazon

Not only does this potent serum make skin look clearer and smoother, but it also helps improve the appearance of pores and dark spots. No wonder, one shopper called it a "miracle."

Treat blackheads, large pores and wrinkles all at once with this popular pick, designed for all skin types. Over 63,000 Amazon shoppers have given it a perfect five-star rating. Simply apply the leave-on exfoliant after your usual cleansing/toning routine.

$13 at Amazon

"Better than Botox!" said a five-star fan. "It has taken 5 years worth of stress and wrinkles off my face in 3 days. Another grateful shopper who called it a "miracle in a bottle," added: "I have every skin issue you can think of: rosacea, acne (hormonal, cystic, whiteheads, blackheads), dehydration, excessive oiliness, redness, all of it. I’ve spent probably thousands ... nothing I’ve ever used, nothing I’ve ever done, has made such a profound difference in the appearance of my skin...It has seriously changed my life!!!"

Sag no more! This fan-fave neck cream employs the critical anti-aging ingredient retinol (vitamin A) and the antioxidant ferulic acid to revive skin that's getting a bit crepey.

$19 at Amazon

Infused with natural antioxidants like black tea, aloe vera and chamomile, this treatment contains no alcohol or parabens and is vegan and cruelty-free. Over 20,000 fans swear by it: "This lotion is amazing!" reports one gung-ho customer. "Works immediately on dry and aging skin. I use this every day — great scent and amazing results."

Says a fan in their late 60s: "It certainly tightens up the turkey skin on one's neck. I also use it on the back of my hands, as it makes 'onion skin' disappear...It lasts a long time even with daily use."

Over 92,000 fans are obsessed with this No. 1 bestselling pimple zapper! Place a sticker on the spot and it'll gently pull out the pus. They come 36 to a pack!

$12 at Amazon

One floored five-star fan wrote: "I do not claim to understand the science behind these tiny miracles, but they have changed my life. I spent my workday looking forward to going home and putting one of these bad boys on my newly erupted Mt. Zit and the overnight results were shocking. Not only is it grossly satisfying, but it saved me several days of walking around with a bloody crater in my face because my previous method of dealing with unsightly blemishes was to pick pick pick."

Roll away stress, puff and lines and revitalize your skin with this jade roller/gua sha set.

$8 at Amazon

One fan shared before-and-after pics and raved: "Works wonders. I was on the fence about buying this but so happy I decided to buy it. Within 5 days you can already see a difference in my jawline from using the gua sha. It is relaxing and debloats my face after a long day. I typically use it morning and night time some facial oil! It’s a must-get...!"

If you haven't tried this all-natural calcium bentonite clay yet, you've likely been wondering what the hoopla is all about. Fans (there are over 51,000 as we type) use it as a deep-pore facial mask, body wrap, hair mask, bug-bite treatment, deodorant and more.

$15 at Amazon

"Amazing skin de-GUNKer!!!" said a happy reviewer. "My face feels so clean and and free of oiliness. Also my skin looks brighter and smooth, not bumpy." Another megafan wrote: "Works amazing! I primarily used this for detoxing my arm pits (sounds weird, right? But you should seriously look into it.) I also slathered it on my face to pull out the impurities! I am 100% satisfied with this product!"

Presenting the only eyeshadow/lipstick/blush you need on the go. Amazon's No. 1 bestselling all-in-one makeup stick will help you keep that sun-kissed look all fall and winter long.

$5 at Amazon

"Love this little multi stick!" wrote one of the 25,000 five-star fans. "A little goes a long way...I wanted something that was compact and portable, able to fit into a pocket or on-the-go makeup touch ups for cheeks and lips. I love this little stick! I got the rose color and it adds just enough color to my cheeks so it looks natural. A few dabs will do, and then blend it in. It's lightweight, sheer with a little shimmer and very convenient to carry around with you."

Volumizing, lengthening, defining, curling, this popular mascara is designed to do it all. And you won't have to scrub that delicate eye area to get it all off. Perfect.

$9 at Amazon

Lashes thin with age, but TikTokers seem to have found the fountain of youth in the form of mascara. This $10 tube has an incredible number of five-star reviews — nearly 85,000! Not only do they love it for its lengthening power, but they say it's just as good as designer brands.

"I was looking for a cheaper alternative for Benefit Roller Lash mascara which was my fave until I tried this Maybelline Sky High mascaras," wrote a beauty enthusiast. "It is just as good and more affordable. I originally bought these to be an everyday mascara and save my more expensive mascaras for going out but I seem to just stick to using the Sky High waterproof for my going-out looks as well."

This anti-aging eye treatment harnesses the power of retinol, hyaluronic acid and vitamin c to reduce wrinkles, minimize puffiness, and brighten the delicate skin near your eyes.

$15 at Amazon

If your eyes could use a bit of brightening, this is the serum Eva Longoria says "feels so delicious."

The Desperate Housewives star has been a spokesperson for the brand since 2005, and at 47, she looks pretty darn good. We'll take her word for it.

Formulated with Amino Acids and Vitamins, this yummy-smelling moisturizer intensely hydrates, soothes and fights free radical damage. It also packs in hyaluronic acid that quenches thirsty dry skin, and Jasmin and peony extract to soothe and act as dark spot correctors

$39 at Amazon

Hundreds of Amazon shoppers have fallen for this scrumptious "pink juice". One thrilled five-star reviewer attests, "This moisturizer is by far my favorite and top pick...The fresh sweet smell of watermelon and the super light weight product make skin care worth while. Not to mention but the packing is super cute and the glass bottle the product comes in can also be recycled or up-cycled!! It's really an all around win."

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

Looking for more great Amazon style and beauty deals? Check these out:

Beauty and wellness

  • Neutrogena Rapid Wrinkle Repair Retinol Night Face Moisturizer


  • Amazon Essentials Women's Short-Sleeve Scoop Neck Swing Dress

  • Warner's Easy Does It Underarm Smoothing With Seamless Stretch Bra