The affordable American beauty brand set to rival French pharmacy favourites
When it comes to effective, affordable skincare, it's fair to say that we've been turning to French pharmacy brands to answer all our prayers and beauty woes. The popularity of French pharmacy brands has taken off with stalwart formulas and chic packaging, which leave beauty lovers obsessed with cult Parisian beauty finds they can work into their bathroom cabinets. However, there's been a new wave of affordable, skin-changing American beauty products launching into the UK, set to rival some of our French pharmacy favourites.
Last year we saw Instagram-brand Glossier launch in the UK with products selling out in minutes. This year, super facialist Kate Somerville has launched a few of her best-selling skews into the UK promising more by the end of year, and many other brands set to launch in 2018. So, who is next on the list? It's America's best-selling affordable skincare brand CeraVe.
CeraVe was created by US dermatologists and is super affordable with its competitors including brands such as Cetaphil and French pharmacy favourites Avene and Bioderma.
Prior to the launch of CeraVe, a growing body of evidence suggested that many dermatological skin concerns were associated with a decreased level of ceramides in our skin. In 2005, a dedicated panel of board certified dermatologists leveraged this overwhelming scientific data to develop a new technology containing human skin-identical ceramides , fatty acids and other lipids. The formulas are not only effective in restoring skin barrier function, but are also able to sustain moisture for up to 24 hours with just one use. CeraVe really is an affordable, accessible, cosmetically elegant range for all skin types. CeraVe will launch into Boots next Monday 5th March where the brand will debut an edit of its seven bestsellers, all under £15 each.
Until then, here are some of our other favourite American drug store finds...
Cetaphil Gentle Skin Cleanser £8.99
Cetaphil Gentle Skin Cleanser is a mild, non-irritating cleanser that leaves skin feeling soft, smooth and healthy.
Aveeno Daily Moisturising Yogurt Vanilla Body Wash, £7.99
This daily wash keeps skin feeling moisturised, velvety soft and healthy looking due to it's Colloidal Oatmeal, yogurt powder formula.
RoC, Max Resurfacing Facial Cleanser,£8.50
Roc's facial cleanser is specifically designed to take cleansing to the 'Max' to optimize the performance of your anti-aging products, making them work harder and leaving you looking more youthful.
