Adriano Goldschmied Restarts House of Gold with Rajby Textiles Pvt. Ltd. as Client
Adriano Goldschmied is back in the business of selling premium fabrics. The industry veteran has partnered with Filippo Donati, the founder of Dona Trading Inc., a New York City-based textile agency that specializes in Italian fabric sourcing and development, to relaunch House of Gold.
Led by Donati and Goldschmied, House of Gold will operate as an independent company with offices in Los Angeles and New York. The company’s mission is to bring business to the U.S. market focused on innovation, technology and circular sustainability.
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Rajby Textiles Private Limited will become House of Gold’s first client. Goldschmied and Donati have struck an agreement for House of Gold to be the Pakistan denim mill’s U.S. sales agency. House of Gold will spearhead U.S. sales for the company and collaborate on the strategic direction of products, marketing and customer communication.
“Adriano and I share a love of premium fabrics,” Donati said. “We were both impressed by the quality of the denim produced by Rajby and are enthusiastic to introduce the mill to the U.S. market.”
Earlier this year, Rajby Textiles Pvt. Ltd. split from garment manufacturer Rajby Industries to become an independent denim mill, with its own in-house weaving, dyeing and finishing capabilities. With a capacity of 3.2 million meters per month, it employs nearly 1,500 people in the company’s facility in Karachi, which houses state-of-the-art machinery from companies such as Picanol, Karl Mayer, HTP, Mahlo, Efi and Monforts.
“The denim industry has changed over the course of my career and evolved into one that is cleaner, safer and more responsible than when I started,” Goldschmied said. “Our business’ future is circular, and it was important for me to partner with a company that is as much an advocate for sustainability as I am. I look forward to showing the denim community what Rajby Textiles is working on.”
Rajby’s 360-degree sustainability approach includes Cradle-to-Cradle Platinum and Gold certifications, dye techniques that reduce water and chemical consumption and a menu of natural and circular fibers like organic cotton, hemp, linen, Circulose, Ciclo and more. The company’s sustainability initiatives include an effluent treatment plant, a caustic recovery plant, steam generation via heat-recovery boilers, and a CO2 recovery plant set to open in 2024. The sustainability strategy extends to installing a 2000 KW solar array by 2025 and introducing a reverse osmosis/ultrafiltration plant by 2026.
The company also strives to empower its community, fostering a welcoming environment for both its employees and the local neighborhoods.
“In recent years, we have dedicated our focus to our sustainability agenda,” said Daniyal Saleem, Rajby CEO. “Now we are ready to tell the industry about our efforts and to expand our presence among U.S. companies. Who better to help us do that than Adriano and Filippo? They have a reputation of excellence and innovation, and we welcome them to the Rajby Textiles family.”
House of Gold is not the only brand Goldschmied has revived recently. Last fall he resurrected Daily Blue, the women’s jeans line he launched in the ’70s, with a new contemporary and sustainable point of view.
