Adidas, Reebok + More Brands Offering Discounts for First Responders, Nurses and Medical Professionals

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Facing the front lines of the current coronavirus pandemic, first responders, nurses and medical professionals are risking their own health and well-being to help combat COVID-19. Health-care workers across all categories are being called to the fight, with some medical schools even allowing students to graduate early to help.

Who are first responders? Homeland Security defines these front-line emergency workers as law enforcement, fire services, emergency medical services and emergency management officials. Grocery store workers have also called to be designated as first responders during the coronavirus pandemic.

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Meanwhile, brands, celebrities and citizens alike are doing their part to honor these hardworking souls. Airlines like Delta and SouthWest are providing free flights to health-care workers headed to harder-hit areas, while stars like Lizzo and Kylie Jenner are personally ensuring that these professionals get supplies they need from protective gear to daily meals.

Some retailers are tapping into their resources to help, designing masks, providing free pairs of shoes and donating to related causes. Some of these retailers even offer discounts for nurses and first responders all year round.

Below, here’s a list with live updates for discounts from Adidas, Reebok and more for first responders, nurses and medical professionals.

Academy Sports + Outdoors

Academy Sports + Outdoors is offering 10% off to honor first responders and healthcare professionals serving on the frontlines of the COVID-19 pandemic from May 4 through May 25, in-store and online.


Fashion-comfort brand Aerosoles is donating sneaker styles to health-care workers and other essential professionals in the coronavirus fight. You can request a pair by emailing


Adidas offers 15% off your total for first responders and nurses year-round.


Allbirds is giving back by providing thousands of Wool Runners to individuals in the U.S. working in the health-care community during the current pandemic. You can inquire about your free pair by emailing

Bates Footwear

Shop styles from Bates with a 15% off discount for first responders.


Get all your durable footwear for less thanks to Carhartt’s 25% off discount for first responders.


First responders are on duty day and night and need supportive footwear like sturdy Clarks shoes, available for 10% off. The brand is also offering a limited-time 50% off deal on one pair of shoes for medical professionals and nurses.

Columbia Sportswear

Take 10% off Columbia products if you’re a first responder.


Crocs is offering a free pair of its signature, washable styles to health-care workers through its website. The website will open noon ET daily and will remain open until that day’s allotment of free pairs has been fulfilled.


Favorited by nurses, Dansko, a comfortable shoe brand, is giving away a free pair of shoes to medical professionals every week for 52 whole weeks on its Instagram.


First responders can redeem 10% off their total purchase courtesy of Dickies.

Dollar General

Through at least April 30, Dollar General is giving medical personnel, first responders and activated National Guardsmen 10% off storewide.

DC Shoes

Your footwear is covered for your days off with DC Shoes skate styles, which are 15% off for first responders.


First responders: Load up on sports gear from every major league at Fanatics with 15% off your purchase.


Keen is on its way to donate 100,000 pairs of shoes to those affected by the coronavirus crisis; nominate individuals in need on its website.


First responders including EMTs and paramedics get a 25% discount in all Lululemon stores with a valid ID.

MLB Shop

Get all your official baseball gear for the whole family at a 15% discount from MLB Shop.

NBA Store

The NBA Store also gives first responders and their families a 15% discount.

New York & Company

New York & Co. provides you and your spouse with 15% off all in-store purchases.

NFL Shop

Stock up on your favorite team’s gear with NFL Shop‘s 15% discount for first responders.

NHL Shop

Channel your inner hockey star because the NHL Shop is taking 15% off every purchase for first responders.


Nike plans to donate 32,500 pairs of Air Zoom Pulse sneakers as well as other products to health-care workers in the hardest-hit global cities.

No Bull

Known for shoes that keep you comfortable on your feet, No Bull gives nurses and first responders 20% off their products.


This Boston-based shoe brand provides 20% off for nurses. The company has also donated over 2,000 pairs of shoes to nurses and medical professionals in the face of the COVID-19 outbreak in the US.


Whether you need apparel or footwear, first responders get a 10% discount from Puma.


Stock up on glasses and sunglasses with 30% off for first responders at Ray-Ban.


Reebok provides major discounts for first responders with 50% off. The brand also is giving away free shoes to healthcare workers with nominations accepted through May 24 online via a landing page on


Roxy offers 15% off its chic styles for first responders.


First responders can receive 20% off styles from Saucony.


Smartwool announced on May 12 that it has donated 5,000 pairs of compression socks, which it said help with both blood circulation and leg pain and swelling, to health care workers. The VF Corp.-owned company said the socks went to workers in 55 hospitals across 22 states.

Also on May 12, Smartwool revealed its Caring in Pairs program. The company said it will donate a pair of lifestyle socks for every pair sold via, up to 10,000 pairs. The brand partnered with Good360 to get them directly to health care workers in New York, New Orleans, Seattle and Los Angeles.

The North Face

From April 14 through Dec. 31, The North Face has instituted a new 50% discount for first responders in the United States in response to the coronavirus pandemic. These same individuals can also take a 10% discount on nonclearance items at the outlet store.

Tread Labs

Change the way your shoes feel with orthotic insoles from Tread Labs at a 15% discount for first responders.

Under Armour

If you’re a first responder, EMT or medical professional, you can save 40% at Under Armour.


With their unique shirts designed to be worn untucked, first responders get 25% off at Untuckit.

Vera Bradley

Vera Bradley provides a 15% discount for nurses and other first responders year-round.

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