Adidas and Ivy Park Release Disco-Inspired Swimwear
Beyoncé‘s Ivy Park brand came out with another Adidas collection in what could be the duo’s last dance.
Their Ivy Paradise collaboration offers inclusive swim and lifestyle fashion playing homage to disco-era nightclubs with a beachy twist.
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The capsule of cover-ups, swimwear and accessories is packed with fringe, mesh, spandex, sequin, rhinestones and velvet fabrics and trims in brown and pink colorways as well as Ivy Park’s signature monogram prints. There are 31 swim styles and eight accessories available. Standout pieces include a reversible Ivy Park monogram bikini, a crystal mesh sarong wrap and a pink sequin jacket.
The collection’s inclusive sizing ranges from 3XS through 4XL, priced at $35-$350. The line launched in Adidas stores and online on June 23 and with select partner stores globally.
The German sportswear giant and 28-time Grammy award winner initially partnered in April 2019 to relaunch her brand, Ivy Park, which debuted in 2016. The Hollywood Reporter, a sister publication of Sourcing Journal, broke the news that the duo cut ties due to “creative differences” in March, with the partnership set to expire by year’s end. Others have speculated that the dissolution was potentially due to softening sales.
The four-year-long relationship has produced several collections, including Western-themed Ivy Park Rodeo, the “streets to the slopes” Icy Park range, and Drip 2, a gender-neutral capsule of athleisure apparel and footwear.
